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Tahaab Rais’ Cannes Diary: Day 3 – The MENA Lions, Roaring Again

Tahaab Rais’ Cannes Diary: Day 3 – The MENA Lions, Roaring Again

10 years ago by Tahaab RaisAdvertising

It was an insightful day with the relatively smaller agencies in the Audi A, as we watched them speak with a lot more unrehearsed passion and excitement than some well-reputed agencies. More importantly, these talks were about real experiences worth learning from, than theory. They… Read More

Tahaab Rais’ Cannes Diary: Day 2 – Awaiting Better News

Tahaab Rais’ Cannes Diary: Day 2 – Awaiting Better News

10 years ago by Tahaab RaisContributors

Marilyn Manson wants people who didn’t like him to start listening to his music. Adrian Grenier from Entourage believes in exhibiting the social responsibility that comes with being the face of a brand. A couple of very interesting perspectives from . However, the most insightful… Read More

Sanascope @CannesLions: Shake That Feeling Of Awe

Sanascope @CannesLions: Shake That Feeling Of Awe

10 years ago by Sana MahmudAM Editorial

No matter what they tell you about the Cannes Lions International Festival of Creativity, nothing prepares you for the sense of scale and busy-ness that this Festival has become so famous for. The well-oiled machine that Cannes Lions is, everything happens in nearly a picture perfect… Read More

Tahaab Rais’ Cannes Diary: Day 1 – The ‘Inspiration’ Journey Begins

Tahaab Rais’ Cannes Diary: Day 1 – The ‘Inspiration’ Journey Begins

10 years ago by Tahaab RaisAdvertising

Continuing the point of view that was shared in the article titled ‘Finding Oz’ in the Arabian Marketer, where I wrote about our region’s journey at Cannes from failure and heartbreak to gradual redemption and eventual bliss, I’ll be sharing key insights from my experience… Read More

With a Captive Audience Comes Responsibility

With a Captive Audience Comes Responsibility

10 years ago by Edmond MoutranAdvertising

During the month of Ramadan, we experience a dramatic change of pace in our lives. The calming influence of the holy month is felt across the region. Families come together at the setting of the sun and practice openness and giving with their loved ones.… Read More

Zebanomics: Cultural Sensitivity Key To Become Brands of Faith

Zebanomics: Cultural Sensitivity Key To Become Brands of Faith

10 years ago by Zeba MahmudMarketing

Islam’s most sacred month of faith is a day away. Observed during the ninth month of the lunar year, Ramadan begins with the sighting of a new moon. Iftaar and Suhoor bring families and communities together in a month of fasting, prayers, self-discipline and Zakat… Read More

What’s Trending: From Cyclone To Singers

What’s Trending: From Cyclone To Singers

10 years ago by Sana MahmudAM Editorial

The week has ended with a cautionary note due to the cyclone predictions to hit Fujairah. The Abu Dhabi Police water rescue team was immediately deployed in Fujairah after reports of water logging in the area and along Sharjah’s Kalba district came in. A video was also posted of… Read More

Sanascope: Coffee With Unilever’s Asad Ur Rehman

Sanascope: Coffee With Unilever’s Asad Ur Rehman

10 years ago by Sana MahmudAM Editorial

It was going to be a busy day – it usually is, but this was the kind that leads to nervousness and thrill in equal parts. Having completed a morning session at the Arab Luxury World last week, I was gearing up for an afternoon appointment with Asad ur Rehman,… Read More

Sharp Messaging To Boost Citizen Uptake Of Smart Gov Services

Sharp Messaging To Boost Citizen Uptake Of Smart Gov Services

10 years ago by Sherry ZameerContributors

In the wake of the UAE’s government ‘paperless’ project, with more than 96 per cent of 337 of the nation’s most important day-to-day services now accessible via smart platforms – government officials are now working towards the next milestone: grow the smart government user base to 80 per… Read More

Zebanomics: The Stuff That Leaders Are Made Of…

Zebanomics: The Stuff That Leaders Are Made Of…

11 years ago by Zeba MahmudAM Editorial

When I moved from Mumbai to Dubai and started work here, like people from across the world I had a perception of the region and its leaders because of what I had “heard”. Nothing negative, if that’s how it sounds but mostly about how leadership… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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