For many content creators who otherwise did not have a platform to present their skills or ideas, YouTube has been a solution for a long time. Over the years, some of these YouTube channels on genres such as gaming, comedy, beauty or fashion have earned massive fan following with… Read More
Eid Mubarak to your family, your friends, your loved ones and you! Here is wishing you immense happiness, peace and success. The Arabian Marketer office is celebrating Eid whole-heartedly. The site will hence not be updated till July 20, 2015…
Geometry Global and Memac Ogilvy stood out in the PR Lions category from the MENA region at the Cannes Lions Festival of Creativity by winning a Gold Lion for its ‘The Lucky Iron Fish Project. The project was launched in Cambodia, where almost half the… Read More
From the seven entries that had made it to the Press Lions shortlist at the Cannes Lions International Festival of Creativity, Impact & Echo BBDO Safat Kuwait has bagged a Silver Lion Campaign for its work for Honda Accord GPS. The entries in the winning campaign included ‘Confusing… Read More
After the likes of Facebook, Twitter and Tumblr, it was Tinder’s turn in 2015 to woo advertisers and agencies at the Cannes Lions International Festival of Creativity. The dating app’s Founder and President of Tinder, Sean Rad made a case for it stating that Tinder has grown to a platform that embodies four… Read More
As Cannes Lions International Festival of Creativity kicks off, agencies from Middle East and North Africa (MENA) region have begun the famous ‘Lions count’. In the Press Lions category, not too many agencies from the region have much to cheer on. Leo Burnett is the only… Read More
There may be the lesser evolved that still view corporate social responsibility (CSR) as something forced upon corporates or a must-do that has to be tick marked in an annual calendar. However, leaders – both from business arena and of society – in the Middle… Read More
Effie Worldwide has released their global rankings for the most effective marketers, brands, agency holding groups, agency networks, agency offices and independent agencies according to results of the 2015 Effie Effectiveness Index. There was perhaps no surprise in seeing Unilever topping charts once again as the… Read More
As the curtains come down on Dubai Lynx International Festival of Creativity, it is worth taking a look at the agencies that have taken home the most prestigious and the highest number of Lynx in the various categories. A quick The Arabian Marketer analysis shows… Read More
Achieving more in a digital age is the mantra because there are those few examples that are demonstrating what can be done. But how much more is enough? The takeaway from the President’s Address at Dubai Lynx International Festival of Creativity featuring David Lubars, Chairman… Read More
