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Page 193

TBWA\RAAD Brings ‘LiveBosses’ To Middle East

TBWA\RAAD Brings ‘LiveBosses’ To Middle East

6 years ago by AM News DeskAdvertising

After its successful launch in France, TBWA\RAAD is now expanding its new service ‘Livebosses’ in the Middle East. The service provides CEOs and business leaders an online voice to effectively communicate to employees and other stakeholders. We all acknowledge the fundamental role of communication when… Read More

Paul Shearer, Ali Rez In Top 20 Of One Club’s ADC Rankings

Paul Shearer, Ali Rez In Top 20 Of One Club’s ADC Rankings

6 years ago by Sana MahmudAdvertising

The One Club for Creativity has released its ADC Awards rankings for this year and amongst some of the top creative heads in the advertising industry globally, the Middle East, North Africa and Pakistan (MENAP) region’s creative professionals have also won a spot in the… Read More

Havas Regional CEO Shares An Optimistic Message Post Lockdown

Havas Regional CEO Shares An Optimistic Message Post Lockdown

6 years ago by Sana MahmudAdvertising

The global pandemic has taken human lives, led many countries into economic crisis, given rise to unemployment and a permanent sense of insecurity from the COVID-19 virus. As the world tries to recover from these losses, the level of anxiety, stress and depression that the… Read More

Accor ‘Reignites Love Of Travel’ With Global Campaign

Accor ‘Reignites Love Of Travel’ With Global Campaign

6 years ago by AM News DeskMarketing

Hospitality group, Accor has begun the process of reopening some of its hotels that temporarily closed in response to the global pandemic. With restrictions now easing across many destinations, and the number of reopened hotels in the Accor network projected to climb steadily over the… Read More

UNWTO, CNN Partner On #TravelTomorrow Campaign

UNWTO, CNN Partner On #TravelTomorrow Campaign

6 years ago by AM News DeskAdvertising

Inspiring people to dream of destinations to visit and Travel Tomorrow, when it is safe to do so, is the message behind a newly launched CNN campaign which was devised for the United Nations World Tourism Organization (UNWTO). The 60 second film, which runs on… Read More

One Club Show Announces MENA Finalists Amongst Others

One Club Show Announces MENA Finalists Amongst Others

6 years ago by Sana MahmudAdvertising

The One Club For Creativity has announced the finalists for The One Show 2020 Awards. Amongst the finalists, creative agencies in UAE have got a total of 7 entries with Impact BBDO getting the highest shortlists. The list of the finalists is below: COUNTRY AGENCY… Read More

BPG Kuwait’s Four Practices For Back To Business

BPG Kuwait’s Four Practices For Back To Business

6 years ago by Kiran KidwaiMarketing

BPG Kuwait has brought together some best practices that organizations should follow as companies slowly get back to business after the COVID-19 lockdown. The precautions also includes recommendations by the World Health Organization to manage the pandemic and prevent its spread. “Getting your business back… Read More

Mobile Gaming Grows In ME By 25%

Mobile Gaming Grows In ME By 25%

6 years ago by Asma WangdeDigital

Consumers’ attention across the globe has turned from outward spaces to the internal spaces of the home, as we all start operating daily lives within four walls and within the confines of technology – such as our work, communication with others, etc. But what we… Read More

Al Mosafer Evokes Sentiments With ‘Stories Of Mecca’

Al Mosafer Evokes Sentiments With ‘Stories Of Mecca’

6 years ago by Zeba MahmudAdvertising

The COVID-19 age has forced people of all faiths to adapt to new ways of practicing faith and celebrations as staying home, being safe, being isolated and social distancing make way to becoming new normals across the world. Muslims too adjusted to these new realities… Read More

Alibaba Records Only 9% Lower Profit Than Amazon

Alibaba Records Only 9% Lower Profit Than Amazon

6 years ago by AM News DeskDigital

Data gathered by Learnbonds.com shows that Chinese internet company Alibaba registered 9.3% lower profits compared to United States’ Amazon. The data further shows that there is a significant gap in revenues between the two companies by at least four times for the financial year ending… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.arabianmarketer.ae and monthly print magazine The Arabian Marketer.

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