Zubair S. Siddiqui, Managing Director UAE, has decided to move on from UM effective July 2019. Originally from Mumbai, Mr Siddiqui – who joined the then ‘UM7’ in 2002, has helped UM win several key accounts, and built successful client relationships. He is moving on… Read More
The Middle East & North Africa (MENA) region has quite the start to Cannes Lions International Festival of Creativity. The year has begun with a Grand Prix to Impact BBDO in the Print & Publishing Lions category (Communication Track) for ‘The Blank Edition’ entry. Impact… Read More
With Cannes Lions 2019 on the horizon, YouTube has released a special edition Cannes YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival. The winners leverage some of the most powerful components of best-in-class advertising. The third ad ranked globally… Read More
The Warc Awards 2019 saw agencies winning a total of four Golds, four Silvers and five Bronzes apart from two Special Awards and a Grand Prix in the Effective Content Strategy category. This is the final category in this year’s Warc Awards, a global search… Read More
Middle East companies are being challenged to rethink not just the individual experiences they provide customers, but their entire approach to customer engagement. Salesforce’s third edition of State of the Connected Customer report shows that corporate values have become more relevant than ever and factor… Read More
STC launched the new identity of its SAWA prepaid service with a refreshed look and feel by producing a hero video that features various themes depicting the energy of the Saudi youth. Under the hashtag #جيل_سوا_أقوى (SAWA’s Generation is Stronger), STC launched a live campaign… Read More
Following a multi-agency pitch, Leo Burnett MEA has won the creative services assignment for Bee’ah, a Middle East sustainability company, to further establish and strengthen its brand. The agency will develop an integrated re-launch communication strategy and design corporate and brand communications campaigns to forge… Read More
Cannes Lions is showing its commitment for a more sustainable future and making the Festival environmentally responsible event, alongside its first official Sustainability Partner, Deloitte. As part of a multi-year initiative to help change the event’s environmental footprint, Cannes Lions has pledged to significantly reduce… Read More
People around the world will spend an average of 800 hours using the mobile internet this year – that’s equivalent to 33 days without sleep or pause, according to Zenith’s Media Consumption Forecasts. By 2021, the total will rise to 930 hours, or 39 full… Read More
Omnicom Media Group (OMG) EMEA has promoted three of its top executives in the Middle East & North Africa (MENA) region. The regional CEO, Elie Khouri, has been elevated to Chairman, while OMD MENA’s CEO, Nadim Samara, takes the same position at the regional holding… Read More
