Last month, YouTube MENA awarded Maybelline New York Middle East, cosmetic brand owned by L’Oréal, the fourth edition of The Lantern Award. This is the first beauty brand to win the award which aims to recognize advertising campaigns by Middle East & North Africa (MENA)… Read More
Mobile is increasingly seen by marketers in the Europe, Middle East & Africa (EMEA) region to be an effective marketing channel, but as it continues to be a disruptive force across industries, it has yet to reach its potential. These are some of the findings… Read More
Following the appointment of Ravi Rao to take on the role of CEO for GroupM MENA earlier in the year, Mindshare has now filled up the spot left vacant for a MENA Chief. The media agency has appointed its Regional Digital Director, Tony Bourached, to… Read More
Andaz Dubai The Palm has appointed Vanessa Waldow as Director of Sales and Marketing, responsible for overseeing the sales and marketing strategies from pre-opening phase through to its opening. With a track record of four hotel openings, Ms Waldow is considered a specialist in this… Read More
Oppo has appointed Ethan Xue as its new President in the Middle East and Africa (MEA) region. The development comes as Andy Shi, Outgoing President of Oppo MEA, assumes his new role as Senior Director of Global Product Marketing at Oppo Headquarters in China where… Read More
Finance House (FH) has implemented Google Pay on all of its credit cards. This expands FH’s spectrum of contactless services that also include Samsung Pay and Contactless Cards. A direct result of contactless payments is seen in how global financial services including the likes of… Read More
Zain and Microsoft have entered into a partnership to accelerate digital transformation among its small and medium-sized enterprise (SME) customers, through the provision of trusted cloud services. The partnership will allow existing Zain customers to benefit from launch offers and special promotions while connecting Kuwait’s… Read More
Sharjah Media City (Shams) organized a Film Scoring Masterclass, as part of the UAE Entertainment Experience, a project aimed at producing the first crowdsourced film in the Arab World. The workshop was organized at the Sharjah Chamber of Commerce and Industry with participation from a… Read More
Using “collective experiences” as the calling card, Majid Al Futtaim has launched a new app-based lifestyle rewards program, Share that allows customers to earn and spend points at 2,300 outlets in its 16 shopping malls and 11 hotels in the UAE. Share was conceptualized from… Read More
Following the launch of the Kirin 990 processor Series, global smartphone brand Honor has set up its 5G Experience Lab that sets out its roadmap for the rollout of 5G. It also teased the availability of Honor Vera30 Series, the company’s first suite of handsets… Read More
