An ultra-realistic burger munching experience can be extremely tempting. Burger King and its agency J Walter Thompson KSA have put this to work in the fast food’s latest ad to hit the screens in Dubai and Saudi Arabia. The agency has taken advantage of the… Read More
Alex Saber, Chairman of Publicis Media MENA has resigned from the company. He will leave the Groupe effective May 30, 2019. “Alex has played a critical role in the development, growth and success of Publicis Media in the region. He is leaving to start the… Read More
We are living in an era when consumers are increasingly prioritizing ‘experiences’ over ‘things’, a trend that poses new challenges for marketers, whose success is likely to be defined by simple commercial metrics such as product sales and market share. But this preference for experience… Read More
Data science and analytics company, Alteryx, is expanding its footprint in the Middle East and Africa (MEA) region. The company has set up a new office in Dubai that was officially opened by Dean Stoecker, chairman and CEO of Alteryx. As a part of its… Read More
Multicultural festival park, Global Village, has appointed Publicis Groupe as its integrated communications partner following a competitive review. Publicis agencies will be responsible for strategic planning, creative services, communications and public relations, managing social platforms, and securing advertising media for the Global Village. “Through our… Read More
du, from Emirates Integrated Telecommunications Company, is launching a new brand campaign called ‘Be more you’ that emphasizes the self-identification of its users and align with the more human, modern and digital ethos of the telco. Building on the foundational ‘Add life to life’, the… Read More
Condo Protego, the UAE-based IT infrastructure and information management consultancy and solutions provider, has become a VMware Enterprise Solutions Provider, helping it to enable new digital business models in the region. The UAE’s digital market is set to grow by 21 percent to top AED… Read More
Efforts under way in Saudi Arabia to transform the economy by privatizing several key state-owned entities and fostering new trade relations are explored in a new report from the global research and consultancy firm Oxford Business Group (OBG). ‘The Report: Saudi Arabia 2019’ charts the… Read More
The continuous evolution of digital transformation is outstripping the pace of cyber security in organizations. As a result, there is a fundamental disconnect between consumer expectations and concerns, and the ability of organizations to meet those expectations, according to KPMG’s Consumer Loss Barometer report. The… Read More
Dubai Press Club (DPC) kicked off the second edition of the Media National Youth Program (MNYP) that aims to develop a new generation of Emirati journalists equipped with the tools and skills needed for the media industry. A joint initiative of Dubai Press Club and… Read More
