The UAE has maintained its position as a regional and international destination for foreign direct investment (FDI), ranking first among the Arab countries to attract FDIs since past five years. The country attracted about USD 10.35 billion in 2017, representing 36 percent of the total… Read More
Duracell has awarded Wunderman Thompson all global creative business, with the exception of the North American region. The development comes after a four-month competitive pitch, with over 10 agencies in the running. “Wunderman Thompson delivered strategic creative work grounded in technology executed with big platform… Read More
The Hoffman Agency and Hotwire, which is represented in the Middle East & Africa region through its exclusive partner Active Digital. Marketing. Communications, have formed an exclusive partnership in Asia. The agreement, which is effective immediately, will see Hotwire work with The Hoffman Agency’s wholly… Read More
The earliest cave paintings depict powerful stories of survival. Storytelling has always been deeply interwoven into human relationships. Stories capture our attention and contain hidden meanings that stay with us long after the last page has been turned. For businesses looking to establish their place… Read More
UAE businesses show a significant lead in both maturity and proactiveness when it comes to the adoption of artificial intelligence (AI) solutions, according to Microsoft report ‘AI Pulse’. “UAE AI strategy 2031 is marking a new level of innovation and the government is significantly investing… Read More
Business decision makers consider their time at the airport as being a period of ‘still-time’ providing a rare window of opportunity for business to business (B2B) brands to connect with this business audience. This was highlighted in JCDecaux’ study ‘Airports: Open for Business’. The study… Read More
Peugeot is reinforcing its comeback in the GCC with a complete revamp of its agency line-up. With new agencies appointed to handle the French brand’s public relations (PR), social media and creative, the auto manufacturer says it is dedicated to raising awareness of its range… Read More
Etisalat has launched the UAE first Cloud Gaming service delivering high-definition cloud-based games directly to TVs on its eLife set-top box. Leveraging the power of the cloud, the new eLife TV service enables gamers of all ages to play the latest and most popular games… Read More
Instagram today has exceeded its original purpose as a tool to connect like-minded people through online networking. Instead, the platform has gradually evolved as a medium for personalized storytelling, in turn gaining followers who share the same interest. This form of mobile-first content creation in… Read More
Talkwalker, a social listening and analytics platform, is offering brands and agencies AI-powered video analytics. According to the company, this, combined with its social media analytics and image recognition, can discover up to “3x the number of brand mentions”, providing clients with a 360° view… Read More
