In line with its mission to support the global creative community, The One Club for Creativity has established The One Club for Creativity-Cairo as its first international chapter. Enas Rashwan, who serves as President of Cairo Ad School and a creative director for more than… Read More
Publicis Media has appointed agency veteran Racha Makarem as the Regional CEO for Starcom in the Middle East & North Africa (MENA) region, effective January 1, 2019. Ms Makarem will report into Steve Parker, CEO of Publicis Media in MENA and Alex Saber, Chairman of… Read More
WPP has merged two of its agencies – Y&R and VML to create a fully integrated digital and creative offering VMLY&R. VMLY&R’s proposition will combine brand experience and brand advertising, drawing on the complementary expertise of VML and Y&R to create connected brands that drive… Read More
Vista Group International’s Vista Cinema and Vivendi’s CanalOlympia have signed an agreement to roll out Vista Cinema’s Veezi across all its cinema venues. CanalOlympia is a network of cinema and live performance venues in Africa. Its operation showcases the diversity of African culture and contributes… Read More
Memac Ogilvy has appointed Philippe Berthelot as the agency’s new Managing Director for the UAE. Mr Berthelot’s arrival marks another milestone in Ogilvy’s Next Chapter evolution. The appointment follows Patou Nuytemans taking charge as MENA CEO in September 2017 for the agency. Ms Nuytemans led… Read More
As the Middle East and Africa (MEA) region reduces dependence on oil and diversifies revenue streams, investment in the digital economy is paving the way for a future of connectivity. “Our customers across MEA are seeing an appetite for unlimited network capacity across healthcare, construction,… Read More
Omnicom Media Group has named Johan Boserup as Global CEO, Investment, overseeing all aspects of Omnicom Media Group’s investment and accountability operations worldwide including media buying, publisher trading relationships and global media partnerships. He’s expected to start in his new capacity in 2019, and will… Read More
Mindshare has hired James Harris as Global Chief Strategy Officer. He joins from Carat, where he was most recently Global Chief Digital + Data Officer responsible for the digital capabilities of the Carat network and driving digital strategy and solutions for Carat’s global accounts. A… Read More
The World Federation of Advertisers (WFA) has named the first chair for the Middle East & North Africa (MENA) meetings of its dedicated group on integrated marketing communications. Coca-Cola’s Head of Integrated Marketing Communications for the Middle East, Islam ElDessouky, will now chair the marketer… Read More
Brand reputation and price have the greatest influence on people’s decision to buy life and critical illness insurance in the UAE. These factors were considered more important than others, such as adviser recommendation, claim payment history and portability, which enables continuity of insurance coverage when… Read More
