In the past week, regulations effecting UAE influencers have come into effect. In order to continue their work promoting products or businesses, a mandatory media license is required. The license is priced at AED 15,000, and failure to comply will result in fine. As influencers… Read More
TBWA\Raad was named Advertising Agency of the Year and has earned the MENA Grand Cristal for its ‘Camel Power’ campaign for Nissan Middle East at the 2018 MENA Cristal Festival held recently in Beirut and Morocco. Nissan Middle East was named Advertiser of the Year… Read More
Real estate marketing and advertising company, J Group, has created ‘Jaizer’, a platform that connects social networking and real estate advertising. The initiative recognizes the importance of social networking in conjunction with marketing and advertising. Dr Habib Hammoud, the director of J Group, explained that… Read More
Forecasts may be showing decline in advertising spends in the Middle East, but Publicis Communications has a different story to tell. Backed by its power of one strategy, the agency has bucked market trends and registered growth, a direction that CEO Raja Trad expects to… Read More
A big wave is taking over the UAE, and if you’re not riding it, you will soon be out of the game. The year 2018, touted to be a turning point for the out of home (OOH) industry, has not disappointed so far. In fact,… Read More
After a comparatively sober 2017, Ramadan is back with spenders going all out in the holy month to make a lasting impression on consumers. Ramadan is never dull in the Middle East & North Africa (MENA) region, irrespective the strain on the economy and on… Read More
The story of creativity in the Middle East is shifting gears – from western influences to the singular tones seen in the wake of the Arab Spring to a new found optimism and call for change. Much of this ‘change’ has taken place in the… Read More
Shell Middle East and its agency M&C Saatchi are looking to change behavior in Saudi Arabia, by encouraging men to become vocal supporters of women driving. Prompted by the scepticism demonstrated on social media when the decree was first announced, M&C Saatchi sought to understand… Read More
Dentsu Aegis Network MENA has appointed Soha Aoun as HR Director. The development takes place as Nick Seruwagi relocates to take on a new role within the network. Reporting to Tarek Daouk, CEO Dentsu Aegis Network MENA, Ms Aoun will become a member of the… Read More
Following a multi-agency pitch earlier this year, Socialize has been awarded the digital communications and social media mandate for Sony across the Middle East and Africa (MEA) region. Socialize has been tasked with increasing awareness and interest around Sony’s products across televisions, audio, digital imaging,… Read More
