indaHash, the technology platform that connects over 600,000 digital influencers to brands around the world, has expanded its global footprint with the opening of a new office in Dubai and key hires in the region. The new Dubai hub will serve as a sales and… Read More
Ipsos has appointed Luc Durand, as the new Managing Director for Ipsos in Morocco and Algeria. Mr Durand will be based in Casablanca and will oversee the operations and growth in both countries. In his role as Managing Director of Ipsos in Morocco and Algeria,… Read More
It’s no secret that the internet has shaped the world and changed lives in big and small ways. Understanding the value that it can bring to the future, the Internet Society (ISOC), a global non-profit organization dedicated to open development, evolution and use of the… Read More
Mindshare MENA and STEP Group have set up The StartUp Studio, a program that will facilitate partnerships between corporates and startups to deliver technology-based business solutions across fintech, adtech and martech. “In the past five years, we have worked extensively with over 1,000 startups from… Read More
During Ramadan, the busiest ad season of the year, standout content that truly engages audience has the power to drive decisions for the rest of the year. The clutter on TV during Ramadan is twice the norm with ad breaks increasing up to 50 percent,… Read More
The Middle East & North Africa (MENA) Search Awards is now open for entries until June 14, 2018. Produced by Don’t Panic Events, the event will celebrate the achievements of the search industry within the region. The MENA Search Awards will be held at Madinat… Read More
YallaFeed and Twitter have launched the first live show in the Middle East & North Africa (MENA) region, #HawanahZein, on the platform. The biweekly evening show will focus on what’s happening in the Arab world on Twitter during the month of Ramadan. The first episode… Read More
There is continued unrest among marketers in context to the digital component of the overall marketing ecosystem. Marketers are demanding a system that works better for brands and consumers both. To address this, the World Federation of Advertisers (WFA) has developed a Global Media Charter.… Read More
Streaming service Starz Play and intigral, a digital entertainment, sports and solutions provider have entered into a three-year partnership, to offer a selection of Hollywood and Bollywood movies, same-time-as-the-US series and Arabic dramas to users across MENA. The new deal, which spans the entire MENA… Read More
MediaCom MENA has come back home with a Gold and a Silver Award at the Festival of Media Global. This is the only MENA campaign to be so recognized at the festival. The campaign for the launch of Skittles Sours won the Gold award in… Read More
