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Quick Five With Facebook’s CCO Mark D’Arcy
Facebook Creative Shop, set up in 2011, had come as an answer to the growing marketer need of understanding the kind of creativity that will auger results in a digital age, where social media, led by Facebook, had become near essential in media plans. As… Read More
Sony Corp To Acquire EMI Music Publishing From Mubadala
Mubadala Investment Company of Abu Dhabi is set to sell its consortium’s majority interest in EMI Music Publishing to Sony Corporation (Sony) at an enterprise value of USD 4.75 billion. The closing of the transaction is subject to certain closing conditions, including regulatory approvals. “EMI… Read More
Publicis Groupe’s Marcel Is Finally Here
What can be called as one of its more ambitious bets under its Chairman and CEO, Arthur Sadoun, Publicis Groupe has finally ‘unboxed’ Marcel with the objective to transform from a holding company to an enterprise platform. Marcel, named after Publicis Groupe founder Marcel Bleustein-Blanchet,… Read More
TBWA\Raad, FP7 Win Warc Effective Innovation Award
TBWA\Raad has won a Gold and a Bronze, and FP7/DXB has bagged a Silver at the Warc Awards, a global search for next-generation marketing effectiveness, in the Effective Innovation category. The entry ‘One-Drop Bottle’ for Pril won TBWA\Raad its Gold and ‘Camelpower’ for Nissan won… Read More
Ramadan Opens Up New Opportunities For UAE Retailers
Ramadan is set to provide a boost for UAE retailers, with two in five (40%) consumers believing that Ramadan has the best offers and is the best period for them to make all their purchases, new YouGov research reveals. The data shows that three quarters… Read More
Vuclip Expands To Oman with Omantel Partnership
As Viu continues its expansion into the Middle East, it parent company Vuclip has formed a partnership with telecom operator Omantel making a foray into Oman. Following this, the OTT video service will be available to Omantel mobile customers across the country. Omantel will provide… Read More
Careem Appoints TBWA\Raad As Global Advertising AOR
Careem, the region’s ride-hailing app and only tech unicorn in the Middle East, has appointed TBWA\Raad as its global advertising agency of record. The development builds further on what has been a dream run year for TBWA\Raad that included businesses such as telecom company du… Read More
Data Point: Price Deals Challenge Vacation Buyers’ Loyalty
As the region enters the vacationing season, brands are looking at the attitudes and behaviors of vacation buyers. When researching destinations and travel companies, vacation buyers have a variety of choices at their disposal. For such a big purchase, moving customers along the purchase journey… Read More
Du Lines Up A Message Of Giving & Offers For Ramadan
du has launched a slew of exclusive promotions for Ramadan, across its services. The telecom operator has also released a Ramadan ad, reiterating the message of giving, in sync with the spirit of the holy month. The ad ‘Keep on Giving’ plays up the message… Read More