Globally, the number of internet users using mobile payment services each month continues on an upward trend, with this figure moving 10 percentage points since Q1 2016, now at 34% in Q4 2017. If we take a regional approach to the data, the current status… Read More
RTB House has put together an AI (artificial intelligence) Marketing Lab – an internal unit that will conduct research and development across several aspects of marketing. Separate from the main R&D department, the new division will focus on creating an environment for inventing and developing… Read More
Dubai South, the group behind the Al Maktoum Airport Hub and the 145-sq. km Dubai South development, awarded its marketing and communications mandate to Horizon FCB Dubai. “We’re excited to resume our relationship with Horizon FCB, this is a great opportunity for us to continue… Read More
The tremendous opportunity for businesses in the United Arab Emirates, Saudi Arabia and United Kingdom to position themselves as world leaders in cognitive technology, a critical component of the USD 15.7 trillion AI industry, will be discussed in-depth at an expert roundtable to be held… Read More
SAP has set up its first live Public Cloud Data Center in the Kingdom of Saudi Arabia, empowering Vision 2030. As Saudi organizations invest heavily in cloud solutions, the Saudi IT market is set to reach SAR 33 billion in 2018, according to a recent… Read More
With just a little over two weeks to go for Ramadan 2018, brands’ preparations for the holy month are in full flow. Online and television continue to be among the most popular media that marketers are looking at to engage Ramadan audiences. In its annual… Read More
Brands are gearing up to connect once again with consumers in the region, during Ramadan. And online would continue to be an important medium this year as well. Criteo has looked at some past data to reflect on consumers’ online spending behaviors during the holy… Read More
ASDA’A Burson-Marsteller has received the 2018 In2 (Innovation & Insight) SABRE Award for ‘Thought Leadership in PR’ for its annual Arab Youth Survey 2017, for third year running. The SABRE Awards are organized annually by The Holmes Report. The development takes place just as the… Read More
AETOSWire, the news distribution arm of News Services Group (NSG) and the exclusive representative of Business Wire in the Middle East and North Africa (MENA) region, has launched AW Audio Alerts for journalists. AW Audio Alerts will be in audio format, highlighting the day’s press… Read More
HP KSA Ltd has appointed Narayanan Venkataraman as Managing Director for Saudi Arabia. Mr Narayanan will be responsible for driving the company’s PC and print business and strategy in the country. He will be working with local public and private sector partners, and drive HP’s… Read More
