More than half (52%) of women in Saudi Arabia believe the perception that they are not equipped with the necessary skill sets to join the workforce in the Kingdom is the biggest myth hindering their success and employment. This is according to a new LinkedIn… Read More
Meltwater, a media intelligence company, has acquired Sysomos, a social analytics and engagement company. The addition of Sysomos to Meltwater enables organizations to analyze social media, news and other human-generated content in one platform. “All the social analytics companies look at social data in isolation,… Read More
Dubai-based independent communications agency Alisa PR is appointed to handle the PR duties of the sixth edition of Arab Fashion Week (AFW) in Dubai, along with a new office opening in Dubai, over a media ceremony on Queen Elizabeth 2 at Port Rashid. AFW is… Read More
The 15th Arab Media Forum kicked off in Kuwait on Sunday (April 22), with Sharjah being chosen as the ‘guest of honor’. Addressing the Forum, Sheikh Sultan bin Ahmed Al Qasimi, Chairman of Sharjah Media Council (SMC), stressed the strong brotherly bonds between Sharjah and… Read More
If you have ever been in Saudi Arabia, and are familiar with the kingdom’s culture, it is impossible that you walk away from this Pepsi ad without that hair-raising experience, when a message just hits home. The results reiterate the success of the message. Since… Read More
Arguably, three global trends are transforming the future of travel. These include shifting customer behavior, distribution evolution and the changing dynamics within direct and indirect sales channels and the digital transformation. At least this was the takeaway from a discussion at Arabian Travel Market. One… Read More
Travelers from the United Arab Emirates, Kingdom of Saudi Arabia and Kuwait rely heavily on online sources at every stage of travel and 97 percent, 93 percent and 85 percent, respectively, gained online access while overseas. A Visa Global Travel Intentions (GTI) study highlights this,… Read More
Mai Dubai, the Dubai based bottled water company, has appointed TBWA\Raad as its lead creative agency of record after a competitive pitch process that included several leading agencies in the Middle East. The new partnership will come into effect this month and will see TBWA\Raad… Read More
The region’s own cab hailing digital service, Careem, has initiated a pitch to review its creative duties. While Careem officials did not respond to Arabian Marketer’s queries, well placed industry sources indicate that the pitch is in advanced stages. Sources also state that J. Walter… Read More
The technology sector, particularly the software sector, saw the most number of professionals leaving their companies in the year 2017, pegging the figure at 12.3 percent. This was revealed in a LinkedIn analysis as it studied sectors experiencing the highest talent turnover rates in the… Read More
