Dubai Lynx will bring See It Be It Dubai to the 2018 Festival. The initiative, powered by Neutrogena, is an acceleration program for women on the cusp of career progression in the communications industry in the Middle East & North Africa (MENA) region. See It… Read More
Volvo Cars has been recognized by the Ethisphere Institute, a player in defining and advancing the standards of ethical business practices, as a 2018 World’s Most Ethical Company. This is the second consecutive year that Volvo Cars has received this recognition. 135 companies have been… Read More
Vizeum has been ranked by RECMA as the world’s number one network based on new business growth in 2017. Vizeum tops the chart ahead of 17 other agency networks with over USD 1 billion of new business wins. Landing media wins with ABiNBev and William… Read More
Effective Measure’s infographic takes a look at the internet consumption in the Middle East & North Africa (MENA) region in January 2018. This includes what the audiences looks like for the top sites, how they live and where they spend their time online.
Geometry Global, a brand experience agency operating regionally in Dubai, Bahrain, Beirut, KSA and Egypt – among 56 markets worldwide – has donned a new brand identity reflecting the changes it has undergone since launching in 2013. “A lot has changed in five years. Our… Read More
Major multinationals have continued to increase ad spend via programmatic channels despite widely publicized concerns about brand safety and transparency, a new study from the World Federation of Advertisers (WFA) has found. The Future of Programmatic reiterated that budgets are expected to be up by… Read More
The UAE automotive industry has experienced exponential growth in the last few years, generating records of demand for car parts. The scenario has proved to be the perfect breeding ground for an old problem in the region — the increase in the amount of fake… Read More
Warc Prize for MENA Strategy 2018, a search for the best strategic marketing thinking that has driven results in the region, is all set for its second edition. The 2018 awards will be chaired by Wasim Basir, Director – Integrated Marketing Communications, Coca-Cola MENA. “Across… Read More
Arab News has launched a Pakistan online edition, as part of the newspaper’s ongoing global and digital expansion. The service — available in English — covers news and views from Pakistan and the wider region, with a special focus on Islamabad’s ties with Saudi Arabia… Read More
Dubai Tourism & Commerce Marketing will be joining the Emirates Group and GE as a principal partner at Intelak, one of the first industry and technology focused incubators in the Middle East & North Africa (MENA) region. The incubator has also selected four winning teams… Read More
