To enhance consumer experience and improve operational efficiency for organizations, Huawei and Zain Saudi Arabia have signed a memorandum of understanding (MoU) to develop a network strategy in Saudi Arabia. The objective is to accelerate the realization of 5G networks in the Kingdom and assist… Read More
Downtown Editions, held in partnership with Dubai Design District (d3) will build on the legacy of the city’s first collectible design fair, to be a curated exhibition of bespoke design, capsule collections, individual studios and designer collaborations. Held under the patronage of Sheikha Latifa bint… Read More
Two in three large enterprises in the Arab Gulf region intend devoting at least 5 percent of annual revenue to digitization of operations, according to a Microsoft research conducted on the current state of digital transformation and corresponding readiness among organizations. The findings reveal that… Read More
If we had to single out the hero in the Volkswagen’s new six-week brand campaign, it has to be tech that has been put at the heart of the message. With renditions employing humor as a mode to resonate with the consumer, the campaigns have… Read More
The second installment of du’s public service announcement, themed ‘If it were your pain, would you share it?’ was unveiled with the objective to raise awareness and inspire conversations around conscientious social media usage. The campaign comprises four videos that address the negative impact of… Read More
The food and beverage sector in the Gulf Cooperation Council (GCC) states is expected to continue to grow at 7.1 percent annually, reaching USD 196 billion by 2021, from the current USD 130 billion, according to MENA Research Partners. Saudi Arabia alone accounts for more… Read More
Television viewing in the Middle East and North Africa (MENA) region has changed drastically with the boom in smartphones and internet transformation transforming the broadcast industry. As audience numbers, who are enjoying online video, grow in every region, so do their expectations. Viewers expect online… Read More
The first wave of Nielsen’s recently launched UAE radio audience measurement (UAE RAM) augurs well for the radio sector in the UAE. Observing behavior from the fourth quarter of 2017, Nielsen has put together insights that will benefit marketers greatly in considering radio in their… Read More
There is an apparent decline in the traditional media compared to their electronic counterparts. An Omnes Media study, reiterated this, showing that 36 percent of the participants read traditional media, especially print media, 46 percent follow it occasionally, 6 percent follow press once a week,… Read More
