Global experts including Geoffrey Moore, Management Author, Advisor and Steve Miranda, Executive Vice President – Oracle Applications Product Development took the stage at Oracle’s first global AI Summit in Dubai to highlight the new business innovation opportunities that artificial intelligence (AI) will offer to public… Read More
Royal Philips, a player in health technology, has appointed Özlem Fidancı as Chief Executive Officer for the company’s operations in the Middle East and Turkey. Ms Fidancı, a Philips veteran, is set to continue driving the company’s strategic objectives and overall growth across the region.… Read More
Emirates NBD has adopted a dual-agency model for 2018, retaining its long term agency of seven years, FP7 to manage creatives and communication across all business units and has appointed Leo Burnett Dubai to manage its evolving brand needs, in addition to strategic sponsorships and… Read More
Publicis Groupe has appointed Nick Law as its Chief Creative Officer and as President of Publicis Communications. As one of the industry’s most progressive creative leaders, the choice of Nick Law signals Publicis’ on-going commitment to creativity and technology at the service of marketing and… Read More
Spark Foundry, one of the agencies in the Publicis Media family in the Middle East, has renewed its partnership with Emirates NBD as its official media agency following a competitive pitch. Spark Foundry MENA, utilizing the full resources, capabilities and market leading scale of Publicis… Read More
With McDonald’s having more than 36,000 restaurants globally in over 100 countries, Global Web Index took at closer look at how the fast food chain’s ambition to create fully recyclable packaging by 2025 could help spread its global reach still further by appealing to eco-conscious… Read More
Over the next three years, Iran will add more ad dollars than any of the other countries included in Zenith’s Thirty Rising Media Markets report. Zenith predicts that ad spend in Iran will grow by USD 713 million between 2017 and 2020, to reach USD… Read More
In its annual ‘Global Recruiting Trends 2018’ report, LinkedIn has unveiled top four trends in the Middle East & North Africa (MENA) region that are expected to impact the way people get hired and stay engaged at work in 2018. The four trends — diversity,… Read More
Mahindra Comviva, a player in mobility solutions, is partnering with Sacom Mediaworks, a content aggregator in the Middle East & Africa. This tie-up with Sacom Mediaworks will provide Mooditt Digital Store, Comviva’s digital marketplace for content, with a broader range of digital video-on-demand content in… Read More
Facebook maintains its position as the most positively talked about brand in Egypt with the largest impact among consumers in the past year according to the 2017 Best Brand Rankings by YouGov BrandIndex. With Egypt constituting its largest Middle East fan-base, Facebook has certainly been… Read More
