The advertising industry is changing and new mobile formats are emerging every day. From shorter ads to disappearing stories, these new formats are evolving the creativity game on mobile. As the adage goes, ‘creativity happens within constraints’. The question becomes how we effectively tell brand… Read More
It is that time of the year again when Arabian Marketer seeks industry votes to crown one industry captain as the AM Person of the Year, a marketing or advertising leader who not only steered her or his company ably in a tough year but… Read More
ASDA’A Burson-Marsteller has named Erica Alkhfaji as Director of its Finance Practice. Her remit will include managing specialist PR services including investor relations, communications surrounding IPOs and regulatory filings, as well as driving new business growth and managing relationships with blue-chip clients in the financial… Read More
Weber Shandwick MENA was named 2017 Agency of the Year by the Middle East Public Relations Association (MEPRA) at its annual awards ceremony in Dubai. Taking home 10 honors at the ceremony, Weber Shandwick MENA was awarded accolades across its regional offices. The agency also… Read More
The economy in Dubai has continued to grow at a fast pace in 2017, according to Sami Al Qamzi, Director General of Dubai Economy, who says the growth is guided by a leadership that has its eye on the future and a government committed to… Read More
For a few years now, Zenith’s adspends predictions have indicated a decline graph for the Middle East & North Africa (MENA) region. This year, the forecast had some good news in the form of the growth in digital advertising spends and its increasing contribution to… Read More
du has been awarded this year’s Dubai Lynx Advertiser of the Year. The award is presented annually to an advertiser in the Middle East & North Africa (MENA) region who sets themselves apart through the caliber of their creative and innovative marketing and communications. Over… Read More
Horizon FCB has appointed Bruno Bomediano as the agency’s Executive Creative Director. In this role, Mr Bomediano will be overseeing the creative portfolio of Horizon FCB’s client roster in the Middle East and North Africa (MENA) region. Originally from São Paulo in Brazil, Mr Bomediano… Read More
New York Festivals AME Awards, that honors the best advertising and marketing effectiveness work has set up its 2018 Grand Jury. The 2018 Grand Jury includes over 107 interactive and multidisciplinary marketers, comprising 38 percent women. AME’s jury consists of CEO’s, Chief Strategy Officers, Planning… Read More
CNBC is gearing up for a Middle East Headquarters in Abu Dhabi. The network will begin broadcasting from a new studio at Abu Dhabi Global Market (ADGM), the international financial centre of Abu Dhabi, in the first quarter of 2018. The network plans to anchor… Read More
