As part of McCann Worldgroup, FP7/MENA has concluded the agency’s day-on-the-street, hunting for truth. On October 10, 2017, McCann Worldgroup conducted its Truth About Street research in over 100 countries with nearly 20,000 employees. In the Middle East & North Africa (MENA) region, over 300… Read More
According to a recent survey by YouGov and Cityscape Global, UAE has retained its number one position as the most appealing country to invest in real estate in the world for GCC residents, while Dubai is the most preferred city. The latest Real Estate Barometer… Read More
Emirates Airlines has launched a USD15 million campaign to inspire travel and promote its network of global destinations including its home and hub, Dubai. The campaign is backed by the soundtrack ‘Don’t stop me now’ by British rock band Queen, which company officials states was… Read More
The Abu Dhabi National Oil Company (ADNOC) has launched a unified brand, bringing together its subsidiary companies under one common identity that aims to highlight the scale of its business, and the size of its contribution to the UAE’s economy. “The ADNOC Group has been… Read More
The UAE’s ecommerce sector is gaining milestones in light of the growing popularity of online shopping in the country. According to a recent industry study, the value of the local ecommerce market will hit the AED 40 billion mark by 2018, fueled by tech-savvy consumers… Read More
Digital Marketing agency, Red Blue Blur Ideas (RBBi), has appointed Ryan Garner as Head of Paid Media, as part of the company’s overall growth plans for the region. With more than 12 years’ experience in biddable media including his most recent role as Head of… Read More
After more than two decades of activism, women will soon be allowed to drive in Saudi Arabia. It’s a historic moment, and one that is as much economic as it is egalitarian. For car manufacturers, the Kingdom’s decision to allow women to drive is much… Read More
With 41 percent of luxury fashion buyers saying that consumer reviews are influential over their purchases, Global Web Index takes a look at the factors most likely to drive advocacy among this audience. It’s a quarter of luxury fashion buyers who have posted something online… Read More
I can’t remember the last time I have been inside a bank, and I have four bank accounts in the UAE, not to mention my bank accounts in my home country. I couldn’t be happier about it! Studies show that I am not alone. In… Read More
Dubai kicked off the last quarter of 2017 with the biannual GITEX forums — GITEX Shopper (September 23-30) and GITEX Technology Week (October 8-12) — and in the last three weeks, it created significant buzz over social media platforms. A Meltwater research shows that since… Read More
