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Page 321

GITEX 2017: Dubai Crown Prince Experiences Transformational Tech

GITEX 2017: Dubai Crown Prince Experiences Transformational Tech

8 years ago by AM News DeskAM Tech

The 37th edition of GITEX, which has grown into a must attend five-day technology week, is seeing participation from 4100 companies, representing over 70 countries. The forum that has become the ground for showcasing and discussing future-ready tech did not disappoint this year either. The… Read More

B4U Plus Culminates ‘OMO Achiever’s Kitchen’ On A High Note

B4U Plus Culminates ‘OMO Achiever’s Kitchen’ On A High Note

8 years ago by AM News DeskMedia

As part of its global initiative to empower 5 million women by 2020 through its brands, Unilever partnered with B4U Plus to produce a 13-week miniseries ‘OMO Achiever’s Kitchen’, featuring UAE women entrepreneurs. UAE ranks 19 on the Global Entrepreneurial Index among 137 countries. Industry… Read More

GITEX 2017: 5 Key Trends Shaping UAE’s Digital Displays

GITEX 2017: 5 Key Trends Shaping UAE’s Digital Displays

8 years ago by Sana MahmudAdvertising

Digital signage is expected to grow significantly in the UAE in the next three years with more screens set to take over static spaces in the lead up to the Expo 2020. Among other findings, this is one of the top takeaways in the LG… Read More

McCann Puts Its Employees On The Streets For A Day

McCann Puts Its Employees On The Streets For A Day

8 years ago by Zeba MahmudAdvertising

In an unprecedented global research initiative, McCann Worldgroup has enlisted all of its employees around the world to leave their desks for a day and head to the streets in their local markets to meet with and interview people face-to-face to gain insights into their… Read More

Renault Middle East Celebrates Saudi Women In The Driver’s Seat

Renault Middle East Celebrates Saudi Women In The Driver’s Seat

8 years ago by Sana MahmudMarketing

Taking advantage of the Saudi royal decree allowing women to drive, Renault Middle East, together with its distributor, Gulf Advantage Automobiles, has embarked on a marketing exercise where it is giving away seven cars to the first seven Saudi females to visit one of it… Read More

GITEX 2017: IDC Sets Digital Transformation Agenda

GITEX 2017: IDC Sets Digital Transformation Agenda

8 years ago by AM News DeskAM Tech

Global ICT research and consultancy services firm International Data Corporation (IDC) has teamed up with GITEX Technology Week 2017 all week to provide expert guidance on the strategies that public and private sector organizations should be pursuing as they look to drive a new era… Read More

Employees Would Be ‘Just as Efficient’ If They Choose Their Own Hours

Employees Would Be ‘Just as Efficient’ If They Choose Their Own Hours

8 years ago by Kiran KidwaiAdvertising

Allowing flexible hours enables efficiency for both genders, according to a new survey carried out by PR and communications body, Global Women in PR (GWPR). While flexibility is attractive to the 83 percent of parent respondents who found balancing childcare and work a challenge, women… Read More

Oracle’s New AI-Powered Bots Aim To Engage Customers, Employees

Oracle’s New AI-Powered Bots Aim To Engage Customers, Employees

8 years ago by Asma WangdeAM Tech

Oracle Mobile Cloud has added artificial intelligence (AI)-powered intelligent chatbot capabilities. Expanding Oracle Cloud Platform’s mobile portfolio, the new capabilities offer organizations a multi-channel platform, deep analytics that can link key stakeholder experiences across bots, mobile applications and web, as well as simplified bot development… Read More

IoT To Drive Middle East’s USD 70Bn Digital Economy

IoT To Drive Middle East’s USD 70Bn Digital Economy

8 years ago by Sana MahmudAM Tech

Internet of Things (IoT) will catalyze the Middle East’s USD 70 billion digital contribution to GDP, according to SAP. As per McKinsey, the UAE contribution to that figure is USD 15 billion. Governments across the Middle East, North Africa, and Southwest Asia are increasingly driving… Read More

Tripple To Launch Mobile Wallet Service For Remittance

Tripple To Launch Mobile Wallet Service For Remittance

9 years ago by Asma WangdeDigital

With a booming economy and an expat population of about 90 per cent, the UAE is one of the world’s largest remittance-sending countries in the world, topping USD 19 billion per year, according to a recent report by Nimmök Consulting. The World Bank has ranked… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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