Twitter is trying something new and if it all goes well, then soon the 140 character limit will increase to 280. A recent research by Twitter shows that “cramming thoughts” in the 140 character limit was a problem in some languages, but not so much… Read More
With virtual reality (VR) and augmented reality (AR) becoming important technological breakthroughs in 2016, this year focused on more immersive video content that features elements of interactivity as well as more applicability for general usage. Tech giants such as Snap Inc., Facebook and Google are… Read More
Amazon Web Services (AWS) plans to build new infrastructure and open data centres in the Middle East by early 2019, enabling customers to offer lower-latency web services in the region. “As countries in the Middle East look to transform their economies for generations to come,… Read More
Nielsen has launched a new initiative for the broadcast radio industry in the UAE. With the methodology and quality controls being subject to independent verification by PwC, Nielsen will work alongside industry stakeholders to deliver Radio Audience Measurement (RAM), to help redefine the way the… Read More
Virtual Private Networks (VPNs) have kept a steady hold on online users globally. While the motivation for using VPNs vary, two facts facing marketers and media industry is that VPN users are difficult to track and hence target, and that VPN usage reiterates that for… Read More
In the media and communication arena, it’s easy to get sidetracked by the constant debate about which publishing platforms and delivery mechanisms are effective or relevant in today’s rapidly-evolving landscape. ‘Are newspapers worth it anymore? Or is the internet the only place where audiences reside?’,… Read More
When it comes to job searching in the Middle East and North Africa (MENA) region, there are many different steps that job seekers can follow to find their ideal opportunity. However, according to a Bayt.com poll, almost all respondents claim that they use online job… Read More
After a lengthy pitch process involving global and local agencies, Publicis Media agency Zenith, based in Cairo, has been appointed to handle the prestigious media assignment for Telecom Egypt, one of the market leading telecom operators in Egypt. The account duties span across all strategic… Read More
In recent weeks, Apple revealed details of its upcoming smart home speaker as well as reports that Amazon is set to extend its AI-powered device range to smart sunglasses. However, data from Global Web Index indicates that it is smartphones that are currently most popular… Read More
MCN has appointed Joe Nicolas as Regional Managing Director, UM MENA. Mr Nicolas has been with UM for over eight years, and has been an integral part of leading UM. He has been working closely with Chris Skinner who led UM MENA since 2013, and… Read More
