Kuwaiti carrier Jazeera Airways that operates regionally and internationally, has undertaken a corporate brand identity overhaul, marking the beginning of a new chapter in its journey. A new logo and website upgrades have all been packed in the new look. As per the airlines, the… Read More
In comparison to the other GCC economies, the UAE is benefiting more from the rebound in world trade flows and growth in global tourism according to ICAEW. In a new report, the accountancy and finance body says that the UAE has a more favorable economic… Read More
Programmatic trading is gaining rapid momentum in the Middle East and Africa region. This is further vindicated in Tailwind’s findings highlighted in the research, The Status of Programmatic Trading. As is known, Tailwind is TDG’s ad tech company in the CEEMEA region, which includes markets… Read More
As markets in Africa depict all traits of becoming digital first on various counts, social media in many ways has created a cycle that has driven connectivity, leading to further growth of social media channels. A closer look at numbers from Global Web Index shows… Read More
“We had a good second quarter and first half of the year. Our community is now two billion people and we’re focusing on bringing the world closer together,” said Mark Zuckerberg, Facebook Founder and CEO, as the social media major announced its second quarter 2017… Read More
Revlon has appointed Grey Group as its global creative agency of record and MediaCom as its global media agency of record. Grey’s mandate will include to handle the global portfolio of brands including two of the company’s most iconic and largest, Revlon and Elizabeth Arden,… Read More
Orange Egypt has won YouTube’s The Lantern Award 2017. This is the second edition of the award that honors most engaging and creative advertisements during Ramadan and Eid in the Middle East and North Africa (MENA). This year saw 75 contenders compete for the most… Read More
Google tops the first-ever global brand health rankings released by YouGov BrandIndex. In a list dominated by online brands, the search giant comes in just above sister company YouTube and number three, Facebook. According to YouGov’s global daily brand tracker, BrandIndex, other tech firms feature… Read More
The stage is set for the international start-up competition at this year’s dmexco. The dmexco and Procter & Gamble Startup Hatch is a new pitch format, which will for the first time bring 20 selected start-ups to the dmexco stages for a live presentation. Four… Read More
ALTV.com, a free streaming services recently launched in the Middle East and North Africa (MENA), is bringing its show ‘Lel Share3 Weghet Nazar’, the Arabic translation of ‘Street’s Point of View’, to Jordanian audiences after attracting millions of viewers to the show’s unique user-generated format… Read More
