Sole DXB and Dubai Design District (d3) have entered a three-year deal, cementing their partnership that aims to nurture the Middle East’s creative culture, and building d3 as the home for creatives. D3 has hosted the event over the last three years. Offering a space… Read More
Zain Iraq, part of Zain Group, a telecom and mobile data service provider across MENA has completed a communication services review. Following which, it has offered its advertising, social media and public relations mandate to Memac Ogilvy. According to company officials, Memac Ogilvy Beirut was… Read More
Digital Media Services (DMS), the digital media arm of Choueiri Group has recently entered into an exclusive launch partner agreement with PHD UAE, the digital media planning and buying agency for Unilever North Africa & Middle East, for its new DMS video product. The partnership… Read More
Cadillac approached Carat to increase awareness of its brands CT6, CTS and XT5 with a multiple video asset brand campaign to be employed across elevated receptive fashion, music and technology content. The Carat Cadillac team needed to ensure this campaign would only appear across high… Read More
In the Middle East, it’s important to invest time in building business relationships. This is according to Randall S Peterson, Professor of Organizational Behavior and Academic Director of the Leadership Institute at London Business School. Although business customs can vary from country to country in… Read More
Kuwaiti carrier Jazeera Airways that operates regionally and internationally, has undertaken a corporate brand identity overhaul, marking the beginning of a new chapter in its journey. A new logo and website upgrades have all been packed in the new look. As per the airlines, the… Read More
In comparison to the other GCC economies, the UAE is benefiting more from the rebound in world trade flows and growth in global tourism according to ICAEW. In a new report, the accountancy and finance body says that the UAE has a more favorable economic… Read More
Programmatic trading is gaining rapid momentum in the Middle East and Africa region. This is further vindicated in Tailwind’s findings highlighted in the research, The Status of Programmatic Trading. As is known, Tailwind is TDG’s ad tech company in the CEEMEA region, which includes markets… Read More
As markets in Africa depict all traits of becoming digital first on various counts, social media in many ways has created a cycle that has driven connectivity, leading to further growth of social media channels. A closer look at numbers from Global Web Index shows… Read More
“We had a good second quarter and first half of the year. Our community is now two billion people and we’re focusing on bringing the world closer together,” said Mark Zuckerberg, Facebook Founder and CEO, as the social media major announced its second quarter 2017… Read More
