The Pharma Lions category, part of the recently introduced Lions Health component to Cannes Lions International Festival of Creativity, has only one shortlist from the Middle East & North Africa region. Memac Ogilvy’s idea for Pfizer Middle East, entry titled ‘Nothing Beats the Original’, has… Read More
The Creative Director of FP7/DXB, Josephine Younes, is all set to judge in the Promo & Activation Lions category at the Cannes Lions International Festival of Creativity. Ms Younes intends to make the most of the festival – as a juror, as a creative professional… Read More
The Executive Creative Director of DDB UAE, Firas Medrows, is among the jury team in the Radio Lions category at the Cannes Lions International Festival of Creativity 2017. In a conversation with Arabian Marketer, Mr Medrows speaks on his expectations and what he is looking… Read More
The Regional Executive Creative Director of Leo Burnett Beirut, Malek Ghorayeb, is representing the Middle East & North Africa (MENA) region as a Juror in the Direct Lions category at Cannes Lions. In addition to his expectations and advice for the region in this interview… Read More
The Creative Director of Memac Ogilvy Dubai, Sascha Kuntze, will be judging in the Direct Lions category at the Cannes Lions International Festival of Creativity this year. Mr Kuntze is expecting 2017 to be one MENA’s best years with a strong body of work that would… Read More
The author and entrepreneur known for Muslimgirl.com, Amani Al-Khatahtbeh, will be representing the Middle East & North Africa (MENA) region in the Glass Lions category. Glass Lions, also known as Lions for Good, celebrates work that attempt to make a social change or address issues… Read More
The Cannes Lions International Festival of Creativity and PHD have partnered to launch the first official festival bot for Messenger. The artificial intelligence (AI) powered bot will be accessible by all 180,000 Facebook fans and is designed to help attendees navigate their way around the… Read More
Cognitev, formerly known as MENA Commerce, has undertaken a comprehensive rebranding effort. As a technology company that now concentrates more on marketing from a semantic point of view, the rebranding consists of four key changes. In addition to a revamped approach, along with a new… Read More
The third and final shortlist of The Warc Awards, has brought good news for creative agency FP7/DXB. Out of the the 20 entries that were shortlisted, the agency managed to secure five spots in the Brand Purpose category. The award rewards marketing initiatives that have… Read More
