After a gap of nearly six months, MEC has named a new CEO for its Middle East and North Africa (MENA) operation. Neil Hardwick, hitherto the CEO of GroupM Russia, is all set to relocate to Dubai to take on the new mandate. “I’m delighted… Read More
Magna in partnership with Twitter conducted a scientific media trial examining the location of video ads within a social environment. The resulting report, ‘The Art of the Takeover: Optimizing What Consumers See First’, reveals best practices for in-feed advertising as well as guidelines for utilizing… Read More
A total of 20 entries from around the world have made the shortlist of the Effective Content Strategy category in Warc Awards. The category rewards branded content strategies that can demonstrate a business outcome. From the region, the shortlisted include du’s ‘#PostWisely’ campaign entered by… Read More
Video On Demand service Vuclip has launched several Arabic TV series for viewers to indulge in during the holy month of Ramadan. These will be aired on Vuclip’s OTT video service, Viu. Viewers across the GCC can tune-in to Viu for a line-up of TV series… Read More
hug digital has won the digital businesses of cleaning detergents brand ‘Clorox’, German insurance company ‘Allianz’, Gouna-based real estate project ‘Mangroovy Residence’, London-based tea magnate ‘Ahmad Tea’ and Cairo-based investment fund ‘Naeem Holding’. “We’ve been very busy at hug digital over the past six months… Read More
Cannes Lions International Festival of Creativity is still a few days away but the action around the Festival has sure begun. For creatives in the Middle East & North Africa (MENA) region, the year has kicked off well with a shortlist from Memac Ogilvy in… Read More
Michael Nederlof, the out-going CEO of Dentsu Aegis Network MENA, who would be leaving the region to take up another role at the Network, spoke candidly to the team behind the #OnTheCouchWith series — James Welch and Gilles G Vidal. James Welch tells us, group… Read More
GroupM’s significant portfolio restructure that will merge two of its agencies – MEC and Maxus into a yet to be named entity will take some time before its takes shape in the Middle East & North Africa (MENA) region. “We are just beginning a transition… Read More
Data once had an ominous role in marketing, now it’s every marketer’s most valuable resource. Data-driven marketing ensures campaigns have impact, touching people in a way that has far greater resonance than blanket messaging. Not only this, it makes it easy to put a scalable… Read More
Dentsu Aegis Network’s digital creative agency based in Cairo and Dubai, Digital Republic linked by Isobar, has been awarded the digital creative, strategy and social media activation duties for Ras Al Khaimah Tourism Development Authority. The agency will create and execute a number of digital… Read More
