The Holy Month of Ramadan has set a new benchmark for homemakers as their social demands compete with spiritual sentiments. A recent study by Kantar AMRB reveals a distinct shift in behavior gravitating towards creation of a festive Ramadan feel, less interactive family time, nutritious… Read More
With the onset of ad-blocking, many online publishers have sought to introduce paywalls in an attempt to counter the prospect of sliding ad revenues. Global Web Index assesses exactly who is willing to pay for news or magazine content online. In the Middle East &… Read More
Facebook has selected 60 finalists from the hundreds of entries it received from across the Middle East and Africa (MEA) for the Bots for Messenger Developer Challenge. The Bots for Messenger Challenge is a contest to recognize and reward developers who create the most innovative… Read More
The IAA UAE has established a new forum to represent specific goals related to the expansion and good practices of the film and video advertising production community in the UAE. Professional content production is central to the requirement of a thriving advertising category. As the… Read More
After making a foray in UK, Europe and the US in association with Amazon’s global selling program, Yepme has now made a play for the Middle East with Souq.com. Yepme, a fashion Indian brand in the value segment, has more than 2000 products live for… Read More
The Marketing Society Middle East is back with ‘Collide’. The second edition in this series is scheduled to take place on May 16 in Dubai. This event is special for the Society as it also marks the first anniversary of The Marketing Society Middle East.… Read More
While there’s no denying the appeal and popularity of watching a big sports game live on a large TV screen, online now forms a key part of the sports viewing experience for many sports fans. With a huge range of complimentary sports collateral available online,… Read More
Over 1600 attendees, 120 speakers, 60 exhibitors and 100 international and regional investors have gathered for the fifth edition of ArabNet Digital Summit, to discuss the latest trends and opportunities in the UAE and the region. The event is held in strategic partnership with the… Read More
To address gender bias in advertising, Cannes Lions International Festival of Advertising has put together the See It Be It program. This year 15 women will participate in this initiative including names from Pakistan and Nigeria. The See It Be It program was launched in… Read More
Beesline, a natural cosmetic brand in the Middle East & North Africa (MENA) region, has selected Initiative MENA to handle its digital media duties in Kingdom of Saudi Arabia and Iraq. Under the arrangement, the agency’s Beirut office will be responsible for the digital media… Read More
