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Page 354

The ‘Idiot Box’ Is Losing Ground Fast In A Digital-First World

The ‘Idiot Box’ Is Losing Ground Fast In A Digital-First World

8 years ago by Kiran KidwaiDigital

Signaling an accelerating shift in the digital video consumer behavior, the percentage of consumers who prefer watching TV shows on television sets plummeted by 55 percent over the past year, from 52 percent to 23 percent, according to Accenture 2017 Digital Consumer Survey. The global… Read More

Data Point: 30% Chrome Users In MEA Are Blocking Ads

Data Point: 30% Chrome Users In MEA Are Blocking Ads

8 years ago by Asma WangdeDigital

Rumors emerged last week that Google could be planning to add default ad-blocker functionality to its mobile and desktop versions of Chrome, a move that could potentially halt the growth of third-party options and give Google more control over the definition of what is an… Read More

UAE Is LinkedIn’s Most “Connected” Country Globally

UAE Is LinkedIn’s Most “Connected” Country Globally

8 years ago by AM News DeskDigital

LinkedIn has crossed the 500 million-member mark, across 200 countries. The Middle East & North Africa (MENA) region has played its part contributing over 22 million members in all. In MENA, the UAE is among the strongest LinkedIn markets with over three millions members. Interestingly, UAE… Read More

TBWA\Raad & Amnesty Voice A Peace Message Amid Political Tensions

TBWA\Raad & Amnesty Voice A Peace Message Amid Political Tensions

8 years ago by Zeba MahmudAdvertising

At a time when Arab and Muslim travelers facing inconveniences and mistreatment in the West is becoming common headlines in global media, Amnesty International New York is taking a step to bringing change. Along with its agency, TBWA\Raad, Amnesty International is revisiting the passport as… Read More

AQUA Carpatica Awards Ad Mandate To Grey MENA

AQUA Carpatica Awards Ad Mandate To Grey MENA

8 years ago by AM News DeskAdvertising

Natural mineral water brand, AQUA Carpatica, has awarded its advertising mandate to Grey Middle East and North Africa (MENA), following a competitive three-month pitch process that involved multiple agencies. Grey MENA will handle AQUA Carpatica’s through the line communication to include its digital and social… Read More

Arab News, YouGov Partner For Insights-Led Content

Arab News, YouGov Partner For Insights-Led Content

8 years ago by AM News DeskMedia

Arab News and online polling firm YouGov have entered into an exclusive partnership, where in YouGov will conduct regular polls relating to the Middle East and North Africa (MENA) region. The objective is to get insights that will shed light on regional sentiment toward international… Read More

Onliners Forget Boundaries On Social Media For More ‘Likes’: Study

Onliners Forget Boundaries On Social Media For More ‘Likes’: Study

8 years ago by Asma WangdeDigital

More often than not, people turn to social media in order to show-off to friends, collect as many ‘likes’ as possible and in the process, feel good. As is widely discussed, this quest for social validation is not necessarily rooted in truths. The point is… Read More

Efficient Briefing Continues To Be An Issue For Clients-Agencies: WFA

Efficient Briefing Continues To Be An Issue For Clients-Agencies: WFA

8 years ago by Kiran KidwaiAdvertising

Global brands are improving their ability to brief for integrated communications but some familiar failings remain, according to a new survey from the World Federation of Advertisers (WFA). The results indicate that while many advertisers have improved their briefing, there is still work to do… Read More

Nokia Licensee HMD Global Signs Digital Deal With Hug Digital

Nokia Licensee HMD Global Signs Digital Deal With Hug Digital

8 years ago by AM News DeskDigital

hug digital and HMD Global, the exclusive licensee of the Nokia brand for mobile phones and tablets, have signed a deal making hug the digital marketing communications agency for HMD across social, community management, creative and listening services. hug digital will be working closely with… Read More

Darwiche Worldwide Legacy Appoints Marketing Director

Darwiche Worldwide Legacy Appoints Marketing Director

8 years ago by Asma WangdeMarketing

Darwiche Worldwide Legacy (DWL) has appointed Soraya Benbada as the Worldwide Marketing Director. Taking up her position with immediate effect, Ms Benbada will oversee all the marketing activities of DWL’s corporation of businesses including Jannah Hotels & Resorts, Andalus Hotels & Resorts, Al Dar Darak,… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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