One of the oldest media companies of India, Zee Entertainment Enterprises Limited (ZEEL) is putting its marketing muscle behind its new channel Zee World, touted as its first offering for mainstream viewers in Africa. The company is hosting an event in Johannesburg to mark the launch. With this initiative,… Read More
Ensuring that its reach and networking is as smooth as possible for various markets, including the fast growth markets, Facebook is gearing up to test Facebook Lite for Africa. The social media giant has started testing the new app called ‘Facebook Lite’ for emerging markets.… Read More
Creative digital production company, MediaMonks, has set up an independent content studio – MADE.FOR.DIGITAL. MediaMonks officials state that MADE.FOR.DIGITAL is the answer to advertisers looking for quality marketing content seamlessly delivered from strategy, production and distribution to optimization. MediaMonks, best known for producing quality digital… Read More
Broadening its scope of programming, Sky News Arabia partnered with Egypt based Al Ahram. A high-level delegation from Al Ahram visited the headquarters of Sky News Arabia in Abu Dhabi to sign the strategic media partnership that mandates the two sides to share knowledge, expertise,… Read More
The Dubai Lynx International Festival of Creativity is just around the corner and the Festival organizers have put together a combination of global and regional leaders to address the delegates this year. Catering to MENA region, the 2015 Festival takes place from March 8 – 10, 2015. Some… Read More
The Saudi Film festival is soon going to begin its second edition on February 20 at Dammam in the Kingdom of Saudi Arabia (KSA). Eighty films are likely to be projected during this festival; the organizing committee is in the process of finalizing on the films.… Read More
Real Estate developer Select group’s enterprise Royal Gulf Ltd has acquired Radisson Blu in United Kingdom’s Birmingham. The acquisition of the hotel, earlier managed by Rezidor Hotel Group, is part of Select Group’s expansion plans. Birmingham, the second largest city of the UK, is considered… Read More
As marketers eye emerging markets, the rise of the African consumer has shifted focus on exploring growth and opportunities in Sub-Saharan Africa. A report from McKinsey’s Africa Consumer Insights Center states that Africa’s consumer-facing industries are expected to grow by more than USD 400 billion by… Read More
There are several conversations around the growth of mobile in the Middle East not only in terms of handset penetration, but also in the increase of mobile internet and the rise of 4G enabling content consumption on the ‘personal’ screen. The growth of the small… Read More
Expanding in the Gulf region, Newsweek LLC, a global newsweekly publication, has entered into a licensing partnership with ARY Digital Network to publish Newsweek Middle East, a localized newsweekly magazine that will be printed in English and Arabic. “Newsweek represents high quality journalism, and there… Read More
