PepsiCo has upped the ante on its digital play. Even as digital consumes only a marginal portion of the overall ad pie in the Middle East & North Africa (MENA) region, PepsiCo is experimenting with retail tech including ecommerce, bots and the likes to not… Read More
As luxury players grow their digital presence, which luxury brands are really getting through to onliners. Global Web Index tracked a range of luxury brands, asking digital consumers which brands they are aware of, have bought recently and would recommend. To quantify attitudes towards these… Read More
Very recently Atlantis, The Palm had undertaken a marketing exercise to spread the word around its positioning ‘A World Away From Your Everyday’ in an experiential campaign focused on the UK. The campaign, conceptualized and executed by FP7, had also garnered Atlantis significant PR. Another… Read More
Of the 12 shortlisted entries from the Middle East & North Africa region, including Turkey, MENA agencies have brought home three metals at the Festival of Media Global Awards that took place earlier this month in Rome. Mindshare Turkey has won a Silver at the… Read More
GroupM has named Lindsay Pattison as its Chief Transformation Officer (CTO). She also continues to be CEO of Maxus and will perform both roles. In her new role, she will lead change initiatives across GroupM and its agencies. Along with other WPP companies, she will… Read More
It was just over a year ago that Will Swayne was given the global mandate for Dentsu Aegis Network’s media agency Carat as its President. No stranger to the fast changing media business, Mr Swayne is aware of the evolving role agencies need to play… Read More
While tablet ownership rates are falling, data from Global Web Index shows that those digital consumers who are using tablets are often sharing them with one or more people. Around 60 percent of this group say that they share their tablet with at least one… Read More
Cicero & Bernay Public Relations (C&B) has strengthened its Middle East & North Africa (MENA) region capabilities by expanding into Algeria and Tunisia through a new strategic affiliation with Kalima. The agreement follows C&B’s recent partnerships with Daily Public Relations in Bahrain and ProComms in… Read More
The economic slowdown in the Middle East & North Africa (MENA) has had its impact on several aspects but the investments in the digital sector have maintained their own. “MENA witnessed a record year in technology startup funding in 2016, more than 30 new investment… Read More
Following a number of new business acquisitions in 2016 and retention of existing accounts, the Paris-based consultancy Research Company Evaluating the Media Agency Industry (RECMA) has ranked PHD first in its 2016 Competitiveness in Pitches (Compitches) report for the Middle East. PHD also led the… Read More
