There’s an entirely new language around femininity that successful marketers will be using as a result of J. Walter Thompson Intelligence’s proprietary women’s insight study, Female Tribes, for the Middle East and North Africa (MENA) region. The study unveils an empowered Middle Eastern female audience,… Read More
Twitter has introduced a more immersive way to experience moments with live 360 video, available via both Twitter and Periscope. With 360 video on Periscope, users can experience moments with the broadcaster and take a look around, which as per the microblogger is one step closer… Read More
Joining the celebrations across the world, the Middle East and North African (MENA) region too bid adieu to 2016, gearing up for 2017. In the last three months, the marketing, media and advertising industry took stock of what 2016 meant for businesses in the region.… Read More
5,4, 3, 2, 1…and boom came the fireworks right on cue as the clock struck midnight in Dubai, a tribute to the positive spirit of the city. A glittering falcon took flight in the night sky to welcome 2017, followed by the typically opulent fireworks.… Read More
Careem and Visa have moved beyond just promotional offers for Dubai Shopping Festival (DSF). Visa is among one of the key sponsors for the Festival, which is a key event for retailers across the Emirate. DSF also sees tourists from across the world come in… Read More
Every year Google has its own way to celebrate the New Year with the popular Google doodle. The year 2016 asserted uncertainty as the new normal, and will be remembered as the year when some historic developments challenged everything people take for granted or that… Read More
Zenith has unveiled 10 trends that show how artificial intelligence will help to power the consumer journey in 2017, driving engagement opportunities and effectiveness for marketers. Artificial intelligence is the ability of machines or computers to emulate human thinking or decision making. A key area… Read More
Innovations in travel technology will continue to transform the tourism industry, with cloud passports, personalized travel, virtual reality and apps predicted to re-shape consumer habits and marketing strategies over the short to mid-term, according to a report by Colliers International. In its Tourism and Technology… Read More
Next year will see significant developments in mobility, driven by continuous industry innovation and a growing tech-savvy millennial community, according to mobility retailer, Axiom Telecom. Fahad Al Bannai, the CEO of the company, said he expects 2017 to be a prosperous year for the digital… Read More
