Companies that embrace new advertising technologies and understand how they will work in consumers’ everyday lives, stand to gain a real first-mover advantage in the coming years. The third edition of ‘Targeting Tomorrow’, an Omnicom Media Group MENA initiative, the media holding company put the… Read More
Emerging technologies have changed the way the world consumes news. As media’s reach and influence evolves, and the nature of the bonds that audiences have with traditional media and with digital media grow with it, there is need for legacy media to understand the advantages… Read More
If there was an award for platforms where the US Presidential Elections were discussed, the winner would be Twitter hands down, or so suggests a Meltwater analysis of all social media posts done in the Middle East & North Africa (MENA) region on the US… Read More
The slowdown and all impact of a tough economy, downsizing and questionable increments have not deterred the spirit of the UAE work force. According to LinkedIn data, UAE professionals are the happiest in the Middle East & North Africa (MENA) region. The UAE has more… Read More
The much expected world of Virtual Personal Assistants (VPNs) may still not be upon us but technology-led companies are taking steps every day to make consumers’ lives easier. In that vein, Careem, the region’s app-based car booking service, has entered into a strategic partnership with… Read More
When Donald Trump won the race to White House in one of the most stunning elections in US political history, the immediate reactions evoked various negative sentiments. After all, Mr Trump had upped his chances in the race in the early months with the most controversial… Read More
Globally, free delivery has a 20+ percentage-point lead over the next most important online purchase driver tracked by Global Web Index (quick and easy checkout processes). Nearly a 60 percent of digital consumers in the Middle East and North Africa region say the offer of… Read More
hug digital has made two key appointments to its leadership team. Tim Durgan has been roped in as Head of Digital Media within its operation in Dubai. Ramy Kandil has been named the new Deputy General Manager in charge of operations within the Cairo office.… Read More
Baroque Film has won the global brief to launch the 2017 collection of Italian sportswear company Freddy. The upcoming campaign will include film, online videos, print and social media, with the shoot to take place in Dubai over three days. The campaign is expected to… Read More
Zenith has brought machine learning to planning. The agency has developed automation of digital planning that it believes will deliver improvement in effectiveness for marketers and allow better optimization of digital media. Over the past six months, a task force comprising data scientists and strategists… Read More
