The World Media Group (WMG), a strategic alliance of 10 global media brands, is addressing the growing demand from advertisers for better viewability performance. In addition, in an era of fake news, it wanted to explore whether ads seen on trusted media websites were viewed… Read More
Unilever has launched Forsaty, a campaign that seeks to discover the next female vlogging star in the GCC region in partnership with global video-sharing platform YouTube. The two-month campaign will reward one up-and-coming vlogger with a cash prize of USD 35,000 and a one-year contract… Read More
The Cannes Lions International Festival of Creativity has named Burger King as the Creative Marketer of the Year 2017. The award will honor Burger King for embracing and encouraging creativity across their brand communications and for the inspiring global marketing of their products. Burger King… Read More
In many ways, we take technology for granted and often misuse it in what we think is creative. Technology has opened up creative floodgates but we are now drowning in content oceans. Courtesy connectivity, all creative inhibitions and barriers are lifted and the walls between… Read More
The connection between Premier League club Arsenal FC and Emirates Airlines is arguably one of most recognized and powerful partnerships in sports. And, as Global Web Index data shows, it is one which is built on solid foundations. Among those internet users who identify as… Read More
Advertisers, globally, could be defrauded of USD 16.4 billion in 2017 alone. The Middle East & North Africa (MENA) region is also subject to the challenges of ad fraud. To combat this, The&Partnership, m/SIX and Adloox have published a report laying out the steps the… Read More
Omnicom has launched the UAE chapter of its global initiative – Omniwomen – to inspire, raise awareness on gender and diversity, and ultimately encourage action to change. The first initiative to take place under Omniwomen coincided with the International Women’s Day 2017. The half-day event was attended… Read More
Residents of the United Arab Emirates have a resoundingly positive view of the country they live in and of the future, in stark contrast to views from other countries around the world. According to Brunswick Insight’s global research, an overwhelming sense of well-being and security,… Read More
The Middle East and Africa (MEA) tablet market declined 24.2 percent year on year (Y-o-Y) in the final quarter of 2016 to total 3.07 million units, according to the latest figures from International Data Corporation (IDC). The global IT research and consulting services firm’s MEA… Read More
DMS, the digital arm of Choueiri Group, has partnered with New York-based SaaS analytics company, MOAT. Also known as the ‘attention analytics’ specialist, MOAT is accredited by the Media Rating Council (MRC) for third-party measurement and analytics across multiple screens, formats and platform. DMS’ partnership… Read More
