With McDonald’s set to unveil order-and-pay technology in its mobile app in some markets this year, it is interesting to take a look at the top ways its customers interact with brands online. Above all, McDonald’s Customers are most likely to be visiting a brand’s… Read More
The Instagram community is continually growing in the region, with the platform seeing another milestone as it crosses the 63 million mark in the Middle East & North Africa (MENA) region. “Instagram is growing at an unprecedented rate. We have doubled in size from 300… Read More
Indiacast is all set for the fourth edition of Colors CricQuiz. Touted as the most definitive cricket quizzing championship on television in the region, the show tests the knowledge of the most ardent cricket enthusiasts. The auditions will take place on February 25 2017. The… Read More
Eyeing Arab music lovers, the Arabian Radio Network (ARN) has launched two new radio brands — Al-Khaleejiya Classic and Al-Arabiya Cassette. A part of the state-owned Arab Media Group, ARN now has 18 radio brands – both terrestrial and digital in its bouquet. The launch… Read More
HP Inc. introduced the first of a series of global initiatives to elevate awareness of the security risks facing businesses and consumers. It kicks off with actor Christian Slater and the premiere of the newly launched HP Studios’ web series, The Wolf, highlighting how corporate… Read More
In today’s world we’re all having to learn how to cope with the pace of change and how to respond. The pace of change is something that – as consumers – we adopt without blinking but as businesses, we get stuck with the legacy of… Read More
The year 2016 has been good for the region, particularly for the United Arab Emirates, in context to winning on the global and regional advertising stage. After being named number four in the Directory Big Won 2016, some more good news comes from the The… Read More
F5 Networks has appointed Taj El Khayat as its new Director for the Gulf, Levant & North Africa region. F5 delivers cloud and security solutions that enable organizations to embrace the application infrastructure they choose without sacrificing speed and control. Reporting directly to Diego Arrabal,… Read More
In a new role bridging our London and Middle East operations, I spent the first week of February working out of our Dubai office and getting a feel for the PR and comms sector out in the ‘sandpit’, as it’s often referred to by its… Read More
The rise of taxi-hailing or ride-sharing apps has been one of the biggest ‘disruptor’ stories of the past decade, with a selection of startups becoming multi-billion-dollar companies and overturning traditional transport models. Around 21 percent of the Millennials TG in the Middle East & Africa… Read More
