For many industry leaders, data is the new fuel. So much so that by 2021, the prevalence of equity analysts valuing an organization’s information portfolios in order to value the business itself will spark and lead to more formal practices. In a report containing a… Read More
Alongside her role as International Sales Director at The Washington Post, Emma Winchurch-Beale has been named as 2017 President of the World Media Group, a strategic alliance of the world’s leading international publications to which the Washington Post belongs. She takes over the year-long position… Read More
What are some of the effective marketing trends that have allowed companies and businesses to deliver impactful work in the last year? Warc, the global marketing intelligence service, has answered this question with its IPA Effectiveness Awards Report, which is an in-depth study of effective… Read More
MediaMath, a programmatic company for marketers, has been recognized by Gartner, Inc. in the ‘Magic Quadrant for Digital Marketing Hubs’. Even though Gartner does not endorse any company depicted in its research publications, and does not advise selecting any company on the basis of highest… Read More
The Dubai Design and Fashion Council (DDFC) has appointed a new Chief Executive Officer, Jazia Al Dhanhani, who will lead the development of the Council’s strategic plan in line with the objectives set out by His Highness Sheikh Mohammed bin Rashid Al Maktoum to promote… Read More
Arguably among the most intimate new ways to engage consumers, bots are changing the way brands look at, and engage with, through digital and social media. In many ways, Facebook has driven this transformation when it had opened up Messenger to external developers. Facebook is… Read More
The mobile marketplace has seen major shifts in the last few years, not least due to the rapid rise of Chinese mobile brands such as Huawei and Xiaomi. According to Global Web Index data, in the Middle East & Africa and APAC region, there is… Read More
When observed closely, there are several insights to ad skipping behaviors. Most notable is that people skip based on the fact that it’s an ingrained behavior. This is further exacerbated by the fact that not only do the majority of onliners skip ads, but they… Read More
Lions Health, Cannes Lions International Festival of Creativity’s dedicated stream focused on life-changing creativity, has today named June Laffey of McCann Health as the 2017 Pharma Lions Jury President and Serviceplan Health & Life’s Mike Rogers as the Health & Wellness Lions Jury President. “The… Read More
McCollins Media, an F&B specialized boutique PR and digital brand activation agency has been appointed by Marrybrown to handle its social media communication. Marrybrown is one of the largest Quick Service Restaurant chains in the world, with over 350 outlets worldwide. Marrybrown has been serving… Read More
