The Dubai Design and Fashion Council (DDFC) has appointed a new Chief Executive Officer, Jazia Al Dhanhani, who will lead the development of the Council’s strategic plan in line with the objectives set out by His Highness Sheikh Mohammed bin Rashid Al Maktoum to promote… Read More
Arguably among the most intimate new ways to engage consumers, bots are changing the way brands look at, and engage with, through digital and social media. In many ways, Facebook has driven this transformation when it had opened up Messenger to external developers. Facebook is… Read More
The mobile marketplace has seen major shifts in the last few years, not least due to the rapid rise of Chinese mobile brands such as Huawei and Xiaomi. According to Global Web Index data, in the Middle East & Africa and APAC region, there is… Read More
When observed closely, there are several insights to ad skipping behaviors. Most notable is that people skip based on the fact that it’s an ingrained behavior. This is further exacerbated by the fact that not only do the majority of onliners skip ads, but they… Read More
Lions Health, Cannes Lions International Festival of Creativity’s dedicated stream focused on life-changing creativity, has today named June Laffey of McCann Health as the 2017 Pharma Lions Jury President and Serviceplan Health & Life’s Mike Rogers as the Health & Wellness Lions Jury President. “The… Read More
McCollins Media, an F&B specialized boutique PR and digital brand activation agency has been appointed by Marrybrown to handle its social media communication. Marrybrown is one of the largest Quick Service Restaurant chains in the world, with over 350 outlets worldwide. Marrybrown has been serving… Read More
Discovery Communications has appointed advertising sales agency Media International Services as the exclusive media partner for its Arabic food network, Fatafeat across the Middle East and North Africa (MENA) region. “We are pleased to announce MIS as our new sales representative for Fatafeat. Fatafeat is… Read More
Omobono, a creative and technology agency for global brands, has opened up an office in Dubai, marking the beginning of its UAE operation, following a successful year that included being named B2B Marketing Agency of the Year at The Drum Network Award’s and receiving a… Read More
The age of the emojis is catching up with the Arabian way. To mark the rise of ‘expressions’ in communication, a new keyboard emoji and sticker app, Halla Walla, that captures the conversation of the Arab and Khaleeji lifestyle, is launched. Derived from the saying… Read More
In line with its now long standing approach of focusing on mobile and videos, Facebook has upped its video viewing experience. The most interesting development in the update is a new Facebook video app for TV, which will roll out soon to app stores for… Read More
