Winds of change are sweeping through the GCC luxury tourism sector. Once known for its carefully created opulence and resplendence using high quality materials in furnishings and design, fresh perspectives that are centered on experiences and emotional connectivity, are invigorating the sector and demanding creative… Read More
One of the most crucial months for a marketer in the Middle East is Ramadan. With the aim to break through the advertising clutter, and send across a strong message to its consumers last year, Arla Foods created its annual Ramadan campaign for the Lurpak… Read More
Grey Group has appointed Ali Shabaz, who has been the Chief Creative Officer for its Southeast Asia region, to takeover as Chief Creative Officer for Grey Middle East. The move comes as the position opens up with the exit of Mike Shackle, who had joined… Read More
Award-winning art director and visual designer Filippo Spiezia is to join Baroque Worldwide as Partner and Chief Operating Officer. A native of Italy, Mr Spiezia will oversee the company’s business operations and work alongside Co-Founder and Chief Executive, Ali Mansoor as the creative production company… Read More
Internet streaming service, Icflix, has enabled Direct Operator Billing to customers across Saudi Arabia via Saudi Telecom Company (STC), one of the prominent telecoms operator in the Gulf. The Direct Operator Billing will allow both prepaid and postpaid users the ability to subscribe and access… Read More
Ford Motor Company has appointed Musa Tariq as its Vice President and its first ever Chief Brand Officer as part of its expansion to an auto and a mobility company and its drive to go further in connecting and engaging with today’s consumers. Mr Tariq… Read More
“I have not failed. I have successfully discovered 9,999 ways to not make a light bulb,” Thomas Edison once said this. Regardless of the controversy surrounding the invention of the light bulb, the merit of Edison’s venture is worth not only embracing but also celebrating.… Read More
The significance of online TV content has been highlighted in the Middle East and Africa (MEA) region with the advent of the growth in the number of players both local and international, including the launch of Netflix in the region last year. Data from Global… Read More
UAE consumers feel the closest emotional bond with automotive brands, according to MBLM’s second UAE Brand Intimacy 2017 Report, a study that is based on emotions. The most intimate brand in the UAE for the second year in a row is Apple, followed by car… Read More
Apple, Google, Tesla and Microsoft retain the top four spots in The Boston Consulting Group’s annual survey of the most innovative companies. Amazon moves up four spots to round out the top five. Netflix and Facebook join the top 10 for the first time, moving… Read More
