How do advertisers plan to spend their budgets in 2017? What was the percentage of the ad budget transacted via programmatic in 2016 and what are the expectations from both advertisers and publishers for 2017? Which is the emerging model for programmatic trading? What are… Read More
Mercedes-Benz Cars Middle East has appointed Andreas Bueckmann as its new Vice President and Director of Sales and Marketing, succeeding Dirk Fetzer. From the company’s regional headquarters in the UAE, Mr Bueckmann will be responsible for sales and service operations, leading the Middle East region… Read More
Since the launch of its digital front – CBD Now, the Commercial Bank of Dubai (CBD) has received encouraging response to its first-of-a-kind initiative – the ‘Co-Founder’ program. In addition to its digital services, enabling users to do anything they want to do through their… Read More
Today we live in a world where we can complete our most routine, yet often time consuming tasks, be it doing the laundry, booking transportation, scheduling a delivery, or merely ordering food, with the touch of a button or an icon. And in a market… Read More
Following the launch of du, nearly a decade ago, the Emirates Integrated Telecommunications Company (EITC), a fully licensed telecommunications operator in the UAE, has introduced its second brand, Virgin Mobile, in a strategic decision to strengthen its telecommunications offerings. Having the right to use the… Read More
ZEE Middle East has launched its first radio station 106.2 big fm in the UAE. This adds to its business portfolio in the region and makes it the only South Asian broadcaster to have both television and radio presence. The station’s line-up of content includes… Read More
Media Intelligence firm, Meltwater, has been recognized by G2 Crowd, a business software review platform, as the best media monitoring software. G2 Crowd is a consumer opinion website in the market for software and SaaS solutions. The site published its report on the best media… Read More
By no means was this going to be an easy year for the Middle East & North Africa (MENA) region. The economic challenges would have had been enough to keep everyone on their toes. Even as the region’s leaders were bracing for the impact of… Read More
Mall of the Emirates, a shopping mall in the United Arab Emirates, has teamed up with JCDecaux Dicon, the Middle-East subsidiary of JCDecaux, to launch a digital campaign at Dubai International showcasing Dynamic Content in Arabic, Russian, Chinese and English based on flight schedules, making… Read More
Dubai-based holding company, Meraas, that has interests in various sectors including retail, entertainment, healthcare, hospitality and real estate among others has donned a new brand system that serves to reflect the company’s drive, and link all of its destinations. The new brand embodies an expression… Read More
