Creative technology agency, Engage Works, that is based in Dubai and London, had made two key hires including naming Abigail Firth as the Managing Director for the Middle East operations. The agency has also appointed Paul Hunter as its Group Commercial Director. Ms Firth’s background… Read More
In 2016, less than five percent of organizations used smartphones to enable access to offices and other premises. By 2020, Gartner, Inc. said that 20 percent of organizations will use smartphones in place of traditional physical access cards. “A significant fraction of organizations use legacy… Read More
Middle East based STEP Group has closed its Series A funding round with a USD 2 million investment from regional investors including Wamda Capital, Equitrust and Dubai Silicon Oasis Authority, and international VC firm North Base Media, which focuses exclusively on media investments. The deal… Read More
As part of its ongoing CSR initiative, Big Hug, PHD UAE organized a blood donation event outside its office in Dubai Media City on Monday, January 23 2017. It registered over 100 donors keen to help save lives, far exceeding the capacity of the Dubai… Read More
Shifting base to a bigger setup in Dubai Media City, securing account wins and winning at several awards including Dubai Lynx International Festival of Creativity, Epica Awards and the Lories Awards, 2016 seems to have ended well for Cheil Worldwide in the MENA region. This… Read More
Guided by the innovative vision of His Highness Sheikh Dr Sultan bin Muhammad Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, and held under the patronage of His Highness Sheikh Sultan bin Mohammed bin Sultan Al Qasimi, Crown Prince and Deputy Ruler… Read More
Chinese tech player Huawei has opened up its media planning and buying for review in the region. Hitherto, the account has been handled by Initiative MENA. It is understood that apart from Initiative, media agencies Zenith and PHD are also pitching for the business. Last… Read More
PepsiCo and Algerian football superstar Riyad Mahrez have teamed up as part of an ‘Algerian Pride’ campaign to inspire younger people to reach for their dreams and rally the country around football. The move is part of PepsiCo’s efforts to stir Algeria’s passion and love… Read More
Value fashion retail brand, Max, has undergone a digital “transformation” to simplify the shopping experience for its customers. Based on customer feedback around their shopping preferences, Max launched a number of services. Starting with a single store in the UAE in 2004, Max now serves… Read More
Pioneering a new way of buying cars across its goal networks, UK’s automotive manufacturer Jaguar Land Rover, is using virtual reality (VR) for customers to view its new launches without having to wait for the cars to arrive in the local showrooms. The VR experience… Read More
