Icflix has partnered with SLA Digital to bring Direct Operator Billing to more customers in the Middle East. This will allow both prepaid and post-paid users the ability to subscribe and access Icflix’ library of content for a monthly, weekly or daily fee depending… Read More
Bolstering its regional leadership, Dentsu Aegis Network has appointed Khaled Al Ahmed as Chief Financial Officer of Dentsu Aegis Network Middle East and North Africa. He will lead Dentsu Aegis’ financial and corporate governance, legal and IT departments. Mr Al Ahmed joins the business from… Read More
Theluxurycloset.com, an online marketplace that buys, sells and consigns personal luxury goods, has closed a USD 7.8 million Series B round of funding. The financing was led by Venture Capital firm Wamda Capital and Middle East Venture Partners (MEVP), a tech focused Venture Capital firm… Read More
Dubai-based public relations consultancy Cicero & Bernay, part of the independent marketing communication network Publinet, has been retained by Dubai Culture and Arts Authority (Dubai Culture), the dedicated authority for culture, arts and heritage in the Emirate – to provide strategic communication counsel and expertise.… Read More
Earlier this year, delegates at the Cannes Lions Festival of Creativity discovered the 12 technological forces shaping our future in a session presented by PHD and fronted by Wired magazine’s founder and CEO, Kevin Kelly. ‘Predestination’ showcased how technological advancements, such as virtual reality, augmented… Read More
A people-first strategy, for any company, starts with looking for solutions that impact lives. For Daman, this came in the form of identifying health related issues emerging from lack of Vitamin D, and using that as a key message in its latest campaign – ‘Now… Read More
Twitter made headlines last weekend by announcing that over 2 million viewers had tuned in to the NFL live-stream on its platform. This is a major success for the network, which has bet big on broadcasting such sports streams. There is clear potential for Twitter… Read More
Nothing that Facebook does goes unnoticed – a price that any significant player has to pay, especially given the ad monies dedicated to the platform by major agency networks and marketers. Over the weekend, Facebook faced some concern from leading marketers when it admitted a… Read More
As vertical videos in mobile advertising attract attention, Project Agora has launched its vertical video format for programmatic mobile advertising – VertiGo – in the Middle East and North Africa (MENA) region. Project Agora owns and operates leading programmatic private marketplaces across several markets in… Read More
Publicis Communications, one of Publicis Groupe’s four Solution Hubs, announced a series of appointments in wake of the several global new business wins since the beginning of the year, including P&G Dish Care, GSK, Walmart and Hewlett Packard Enterprises. The new appointments were announced by… Read More
