Banking and financial services face the tough situation of being, what is at times surmised as, a ‘boring’ category. The attempt in most cases is to highlight benefits, reiterate ease of service, talk schemes and eventually push a message of customers being a part of… Read More
On the lines of what may remind one of The Gunn Report, The Big Won Rankings by Directory attempts to be a scoreboard for all awards won by an agency in a year. From the details seen in the latest round of the annual survey,… Read More
As Publicis Groupe agencies gear up for the new silo-less structure, it agency leaders are taking charge of new roles. Leo Burnett Worldwide has got a new leader with Rich Stoddart named as the agency’s CEO. The new role is effective February 1, 2016. His current role is CEO… Read More
The year has clearly begun too well for Facebook. The social networking company’s fourth quarter report, and the earning for the full year 2015, released on January 27, 2016, saw a 51.7 percent jump in revenues as new advertising formats and an improved mobile app… Read More
OSN is gearing up to add five new channels to its bouquet beginning February 1, 2016. The new channels highlights OSN’s strategy for 2016, which is to consolidate its market presence by offering subscribers premium content that is available in HD and to strengthen its… Read More
Amid the news of senior exits from its global management structure, Twitter has appointed a new Chief Marketing Officer – Leslie Berland. Ms Berland is joining the microblogging platform to manage its global consumer, product, and sales marketing. A tweet from Twitter CEO Jack Dorsey stated that Ms Berland will… Read More
For the forward looking marketer or brand owners, content has always been an important area of focus. The manner in which people, especially millennials, are consuming content today suggests a need for differentiated content strategies not only for the clutter breakers but for any brand… Read More
Omani Qatari Telecommunications Company, Ooredoo, has appointed Abdul Razzaq Al Balushi as its Deputy Chief Finance Officer. A graduate of Strathclyde University UK, and the College of Banking and Financial Studies Oman with a Masters of Business Administration, Mr Balushi is also a Certified Treasury… Read More
Kuwaiti telecommunication company, Zain, is allowing its users to celebrate Kuwati National Day with ‘twice as much’ joy. Its latest campaign entitled ‘Enjoy Zain twice as much!’ supports the telco’s offer from which postpaid and prepaid customers can enjoy connecting with family and friends with… Read More
LinkedIn recently revealed that ‘organization’, ‘motivated’, and ‘dynamic’ are the top three most commonly used words in the UAE. Termed as Buzzwords, LinkedIn studied the account of more than 2 million member profiles from the UAE. Interestingly, the buzzword ‘organization’ tops the list despite making… Read More
