Social media and search traffic yield huge insights, but they are valuable only when delivered with actionable advice on how to drive brand growth. Big data is transforming the way marketers work, but with so much consumer data available today the real challenge is how… Read More
A constant evolution of the media landscape is urging marketers to relinquish the tight control of their communication and advertising strategies. While that is a continued fight, lessons from the last decade reiterate a singular point of significance for all. From the time when newspapers… Read More
PR Network TRACCS has appointed Stephen Marney as its Vice President of Strategy and Development. TRACCS is one of the few Middle East and North Africa’s (MENA) headquartered PR networks. Prior to this, Mr Marney has worked in companies such as MBC, Reuters, Sky News,… Read More
In a major strategic shift globally, Coca Cola has unveiled a ‘One Brand’ marketing strategy that, for the first time, unites Coca-Cola, Coca-Cola Light/Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life under the Coca-Cola brand positioning in one global creative campaign – ‘Taste the Feeling’, replacing… Read More
As marketing, advertising and media professionals gear up for achieving their goals for 2016, professional social networking site LinkedIn has initiated a series that looks at how to bridge skill gaps. In the first post from the series, LinkedIn asked successful business leaders about the… Read More
Legitimate pay TV operators in the Middle East and North Africa (MENA) region are increasingly relying on exclusive content rights to gain subscribers. This is especially true for satellite TV platforms such as beIN and OSN. Despite various hurdles, the number of pay TV homes… Read More
CNN International has promoted Rani Raad from Executive Vice President and Chief Commercial Officer to the newly created role of President, CNN International Commercial. He will report to Gerhard Zeiler, President, Turner International. While in the new role, Mr Raad will continue to be responsible for… Read More
Publicis Groupé, founded by Marcel Bleustein-Blanchet in 1926, is celebrating its 90th anniversary this year. What started in a little Parisian apartment on Rue Montmartre, with only the founder and a secretary has today grown into one of the three largest holding companies in the… Read More
A week ago, social media timelines were filled with live news about drones, virtual reality and self-driving cars as the annual International Consumer Electronics Show (#CES2016) took over Las Vegas. As most brands took to Twitter to update, opine and most importantly engage their audiences,… Read More
Mindshare is gearing up for a leadership transition in the Middle East and North Africa (MENA) region. Samir Ayoub has resigned as CEO Mindshare MENA and has been appointed Delegate of the Board. Stepping up to the CEO role will be Ravi Rao, Mindshare MENA’s current… Read More
