Dubai Lynx has partnered with TV.ae, a regional online content platform launching on 1 March, to broadcast its seminars held during the three day festival. This is the first of its kind tie up for Dubai Lynx which will see the launch of Lynx Live.… Read More
Blue 449, part of the ZenithOptimedia group, has set up shop in the UAE, officially marking its eighth network office. This follows the global launch of the Blue 449 network in March 2015. Blue 449 UAE is based in Dubai and will be led by… Read More
In a first of its kind report from the agency, UM MENA has put the spotlight on media trends report that will define the marketing and advertising business in Middle East and North Africa (MENA) region in the year ahead. A significant portion of the… Read More
Initiative MENA is coming up with its forum titled Stand Out Content, which will analyse the vital elements that make up effective and entertaining content, including script-writing, direction, production, generating entertaining content for viewers and the results for creators. “People’s content palette is evolving rapidly,… Read More
Getting content right is among the top priorities in a marketer’s agenda. In the year ahead, this will hold even more significance in the Middle East and North Africa region. As attracting, and retaining, consumers becomes more challenging, marketers have been switching budgets from the… Read More
Social media and search traffic yield huge insights, but they are valuable only when delivered with actionable advice on how to drive brand growth. Big data is transforming the way marketers work, but with so much consumer data available today the real challenge is how… Read More
A constant evolution of the media landscape is urging marketers to relinquish the tight control of their communication and advertising strategies. While that is a continued fight, lessons from the last decade reiterate a singular point of significance for all. From the time when newspapers… Read More
PR Network TRACCS has appointed Stephen Marney as its Vice President of Strategy and Development. TRACCS is one of the few Middle East and North Africa’s (MENA) headquartered PR networks. Prior to this, Mr Marney has worked in companies such as MBC, Reuters, Sky News,… Read More
In a major strategic shift globally, Coca Cola has unveiled a ‘One Brand’ marketing strategy that, for the first time, unites Coca-Cola, Coca-Cola Light/Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life under the Coca-Cola brand positioning in one global creative campaign – ‘Taste the Feeling’, replacing… Read More
As marketing, advertising and media professionals gear up for achieving their goals for 2016, professional social networking site LinkedIn has initiated a series that looks at how to bridge skill gaps. In the first post from the series, LinkedIn asked successful business leaders about the… Read More
