On the occasion of the World Alzheimer’s Day, Starcom MediaVest Group launched three visual campaigns in an attempt to eradicate the disease and spread awareness. The campaign, carried out in partnership with Project We Forgot, Good Health Arabia and Getty Images, used the popular… Read More
Mondelēz International has launched a new campaign for its brand Oreo in the region after successfully running the moments campaign globally. The biscuit company’s Wonderfilled campaign is an attempt to reawaken people’s inner child. The brand says that the purpose is to build positive outcomes from… Read More
Google has launched a Middle East edition of its online marketing data platform ‘Think with Google’. The site, which offers analysis and insights for the marketing industry, was introduced in tandem with new research focused on UAE consumer decision making called moments that matter. The… Read More
Eros Group, a distributor of brands including Samsung, Hitachi, TCL and Linksys, has launched a new online shopping website allowing customers to purchase everything from mobile phone accessories to home theatre systems and washing machines online. The website has a range of products including home… Read More
The Arabian Marketer has partnered with Millward Brown in the Middle East to conduct ‘Insights2020 – Driving Customer Centric Growth’ – a global marketing leadership initiative aimed at helping business leaders decode how insights and analytics can help drive business growth. The research – which Arabian Marketer… Read More
According to a survey held by Gartner, there is an increasing gap between businesses which have already taken digital initiatives and those which are still under the planning stage. While the gap continues to widen, the survey shows that digital business leaders are way ahead… Read More
Kaspersky Lab has expanded its presence in the Kingdom of Saudi Arabia to bring its technologies closer to customers and partners in the country. Together with local partner Miatech, the company has established a dedicated team of specialists at the office in Riyadh. The announcement… Read More
As innovative ideas increasingly come from outside traditional agency confines, J. Walter Thompson has launched a new global talent development program called Jump/Start. The program is aimed at helping young creative thinkers from all backgrounds break into the advertising industry. The program aims to collapse… Read More
Former tennis star, Martina Hingis, has become the new Brand Ambassador of Asian Direct Selling Company, QNET. She will also be representing QNET brand in India and will be participating in certain sporting activities. Ms Hingis will play a leading role in enhancing QNET’s brand… Read More
Zee’s Word Adventures is the latest app in AppyKids Arabic Learning Series for children. The app is an educational Arabic/English game geared towards older children, ages 5 and above, who are learning how to read, write and spell words in Arabic. This is the third… Read More
