After the likes of Facebook, Twitter and Tumblr, it was Tinder’s turn in 2015 to woo advertisers and agencies at the Cannes Lions International Festival of Creativity. The dating app’s Founder and President of Tinder, Sean Rad made a case for it stating that Tinder has grown to a platform that embodies four… Read More
Continuing the point of view that was shared in the article titled ‘Finding Oz’ in the Arabian Marketer, where I wrote about our region’s journey at Cannes from failure and heartbreak to gradual redemption and eventual bliss, I’ll be sharing key insights from my experience… Read More
Zombies were the central point of conversation at the inaugural session at the Cannes International Festival of Creativity. With spotlight on AMC’s ‘The Walking Dead’, the objective of the session was to better understand the kind of content that is resonating with the new age consumers.… Read More
As Cannes Lions International Festival of Creativity kicks off, agencies from Middle East and North Africa (MENA) region have begun the famous ‘Lions count’. In the Press Lions category, not too many agencies from the region have much to cheer on. Leo Burnett is the only… Read More
Considering the smartphone penetration in the Middle East and North Africa (MENA) region and the growth that mobile has seen in various markets where the likes of UAE, KSA, Egypt are leading global trends, the Mobile Lions shortlist at the Cannes Lions International Festival of Creativity… Read More
Cannes Lions International Festival of Creativity established Innovation Lions to reward technologies and innovations that have an impact on the marketing and communication business. Lions are awarded to such things as (but not limited to) the most innovative platforms, apps, tools, programmes, hardware, products, and radical… Read More
Some of the biggest corporates in MENA are crafting strategies to better connect with the Arabian and the African consumer. If there was one underlying thread across most advertising messages seen in the year, it was the attempt from brands to own higher ground in a… Read More
The Direct Lions Shortlist for the Cannes Lions International Festival of Creativity was announced earlier today. Dubai agencies stole the show in the Middle East and North Africa Region. There have been 277 nominations in the Direct Shortlist. Agencies from Dubai have won eight nominations while there… Read More
During the month of Ramadan, we experience a dramatic change of pace in our lives. The calming influence of the holy month is felt across the region. Families come together at the setting of the sun and practice openness and giving with their loved ones.… Read More
When it comes to designing the logos of brands, subjectivity and objectivity are two areas that are heavily dependent on each other. The right balance between them is required for any consumer to interpret the message the brands want to communicate. Graham Taylor, Creative Director,… Read More
