If brands want to perform during the period of Ramadan, they should think mobile. This is what the latest survey of Criteo, a performance marketing and advertising technology company has found out while analyzing data and sales from last year’s Q2. The agency released an infographic on how brands can… Read More
Virgin Mobile has rolled out an innovative campaign where prospective Virgin Mobile members can book new mobile phone numbers while traveling in specially-equipped taxis in Riyadh and Dammam. The Virgin Mobile branded cabs are fitted with internet-enabled tablets which passengers in the back can use… Read More
EMC Egypt and Etisalat Misr announced an IT project to create an agile and efficient foundation for rapid business and customer growth. The telecommunications giant has deployed the EMC Federation Enterprise Hybrid Cloud Solution together with EMC ViPR Controller software-defined storage and VMware vCloud Automation… Read More
Djembe Communications, a pan-African communications consultancy has embarked on an ambitious expansion plan to further grow its presence and build industry capacity in Sub-Saharan African (SSA) markets. The young consultancy is targeting the growth in demand from both African and international organizations for more sophisticated… Read More
Household names Comfort and OMO have rolled out their annual Ramadan community campaign across UAE in partnership with Emirates Red Crescent. ”Share A Touch Of Love this Ramadan” with the Unilever brands is a clothes donation campaign that encourages the people of the region to… Read More
Brazen has been appointed as the UAE & UK PR partner for Glider Yachts – a British yacht manufacturer. The PR & content marketing agency will handle the PR in both regions, which will involve a strategic and tailored approach to luxury, business and yachting media, appealing… Read More
“We are moving from a world of disruption to a world of discovery,” remarked the Chief Creative Officer at Facebook, Mark D’Arcy, as he observed how marketers have the power to be in front of the people they want to connect with, through their mobiles. With the consumers’… Read More
Gearing up for the Holy month of Ramadan, Facebook announced a collaboration with the popular Arab characters of Freej, bringing to Messenger a sticker pack of the much-loved Emirati animation characters. Freej is a popular, home-produced animated television series for children and is revered across… Read More
Islam’s most sacred month of faith is a day away. Observed during the ninth month of the lunar year, Ramadan begins with the sighting of a new moon. Iftaar and Suhoor bring families and communities together in a month of fasting, prayers, self-discipline and Zakat… Read More
After having considerable wins at Dubai Lynx International Festival of Creativity this year, Leo Burnett Beirut (Lebanon) campaigns continued their winning streak at the 2015 Facebook Awards. These wins are special more so given the focus that Facebook Awards place on creative work that drives business results.… Read More
