“We are moving from a world of disruption to a world of discovery,” remarked the Chief Creative Officer at Facebook, Mark D’Arcy, as he observed how marketers have the power to be in front of the people they want to connect with, through their mobiles. With the consumers’… Read More
Gearing up for the Holy month of Ramadan, Facebook announced a collaboration with the popular Arab characters of Freej, bringing to Messenger a sticker pack of the much-loved Emirati animation characters. Freej is a popular, home-produced animated television series for children and is revered across… Read More
Islam’s most sacred month of faith is a day away. Observed during the ninth month of the lunar year, Ramadan begins with the sighting of a new moon. Iftaar and Suhoor bring families and communities together in a month of fasting, prayers, self-discipline and Zakat… Read More
After having considerable wins at Dubai Lynx International Festival of Creativity this year, Leo Burnett Beirut (Lebanon) campaigns continued their winning streak at the 2015 Facebook Awards. These wins are special more so given the focus that Facebook Awards place on creative work that drives business results.… Read More
In an environment-friendly initiative, Majid Al Futtaim, one of the retailer players in the Middle East and North Africa region have given the game Monopoly a green twist on its 80th anniversary. Monopoly has long taught people about growing money but the new green campaign… Read More
Cerner Cororation , a health care technology has collaborated with Dubai-based Vectramind Corporation, a mobile messaging solutions provider, to create an innovative multi-channel Mobile Messaging Platform, to be utilized by Cerner clients and population members to facilitate real-time health and operational data awareness and personalized… Read More
A search is underway for budding television presenters to front programs and become the talent on ‘Quest Arabiya’, a new Arabic language station due to be launched later in the year, by Image Nation in partnership with Discovery Communication. Image Nation launched their ‘Quest for Talent’… Read More
Pepsi with OMD and Procter & Gamble with Starcom MediaVest Group have signed a deal with Google to access the most popular and engaging channels on YouTube during the month of Ramadan. The agreement will see a variety of P&G brands and Pepsi exclusively sponsor… Read More
The African region is witnessing one of the strongest increases in mobile data use in the world. With more users switching to mobile phones for normal activities, the mobile digital revolution is forcing researchers to revisit their predictions about the African market. An Internet World… Read More
The week has ended with a cautionary note due to the cyclone predictions to hit Fujairah. The Abu Dhabi Police water rescue team was immediately deployed in Fujairah after reports of water logging in the area and along Sharjah’s Kalba district came in. A video was also posted of… Read More
