Mindshare has created a new role for the region. The agency has appointed Ravi Rao, the outgoing Leader of Mindshare South Asia as its Chief Client Officer. Effective May 1, 2015, Mr Rao will be based in Dubai to assume the new role. Mr Rao… Read More
As the curtains come down on Dubai Lynx International Festival of Creativity, it is worth taking a look at the agencies that have taken home the most prestigious and the highest number of Lynx in the various categories. A quick The Arabian Marketer analysis shows… Read More
Like most markets, digital has been the biggest change agent in the Middle East and North Africa (MENA) region. The proliferation of mobile and social media channels transformed the Arabian and African consumer, creating a need to be connected to the world in an unprecedented… Read More
If creativity had a smell, it would smell like the inside of the recently concluded Dubai Lynx International Festival of Creativity. To paint the aroma, it is mix of strong coffee and popcorn that permeates through the room in a steady hum of conversation, big… Read More
After winning the Media Agency of the Year at Dubai Lynx, Starcom MediaVest, Group seems to be continuing its winning streak. This time the media agency bagged the account of Saudi-based Savola Group to handle its media buying and planning. In the past, SMG has… Read More
The 7-Day Brief Competition held at Dubai Lynx in association with Google and powered by Youtube saw Shafiq Alam and Mohamad Sarhi from Jeddah winning the competition for their heart touching video on domestic abuse on women. The competition was brought in support of… Read More
Another Dubai Lynx comes to an end and for me it was a thoroughly enjoyable and inspiring experience. Over the last couple of years, one has been witnessing a gradual shift in the tectonic plates of communications industry. From being a festival purely celebrating creative… Read More
With multiple sources for a consumer to browse through on mobile or laptop, one of the biggest challenges that brands face is attracting and retaining consumer attention. With just a flick of a finger, consumers can run through pages and swipe ahead and it is… Read More
I’ve had the pleasure of co-presenting a summary of ‘The Truth About Global Brands’ study at Dubai Lynx 2015 representing McCann Worldgroup, McCann Truth Central and FP7/MENA accompanying our Global Chief Strategy Officer, Suzanne Powers. This was a substantial piece of research conducted via an… Read More
In an age where brands are lost in streams of conversations, connecting with the souls and passions of their consumers makes all the difference. This does not just mean creating a brand and a corporate identity but also sharing passion and motivation with consumers. Wain… Read More
