Cannes Lions announced the launch of the Glass Lion: The Lion for Change; an award with the support of LeanIn.Org which specifically recognises work that challenges gender bias and shatters stereotypical images of men and women which remain rooted in marketing messages. “We are humbled… Read More
ZEE Middle East launches ‘&TV’ a new premium differentiated content Hindi entertainment channel Indian television, media and entertainment conglomerate, ZEE Entertainment has launched a new premium Hindi content channel &TV, a second Hindi entertainment channel for viewers in the Middle East. The channel will be… Read More
Marking a 100 year milestone for design creation of its bottle, Coca-Cola Company is celebrating with a year-long campaign that includes new advertising, a music anthem and a series of art exhibits featuring works from some of the world’s leading contemporary artists including Andy Warhol,… Read More
A key objective of Dubai Lynx International Festival of Creativity is to be able to reflect the changes in the industry, in addition to coursing a direction for the future. The festival will bring industry speakers on stage to discuss trends that are shaping the creative business. Speakers… Read More
Dubai Municipality has partnered with BPG Bates, the advertising, events & activation and design agency, to create a unique Sandcastle Installation covered in cigarette butts as part of a campaign that seeks to safeguard children from the dangers of cigarettes littering the Emirate’s beaches. The… Read More
As much as we want our CEOs to be social savvy, are they? Well, going by Domo and CEO.com’s report release in September of 2014, 68 per cent of Fortune 500 CEOs lack a social presence. The hesitance of majority of CEOs to be active in social… Read More
Even as Unilever agencies are gearing up for a global media agency review, the corporate major has consolidated its search engine marketing and search engine optimization duties with Omnicom’s Resolution Media. The development follows a pitch process. Prior to this, Unilever’s search mandate was handled… Read More
The fragmented and competitive social and mobile landscape drives advertising innovation but brings with it inefficiencies and challenges. Social and mobile media are hardly “new” media in 2015. But even as the brand dollars flow in more consistently and in greater volume, marketers are spending… Read More
It may feel like only yesterday that we were discussing New Year celebrations at Burj Khalifa but the first month of 2015 is already over. For the region, the year so far has been marked with its ups and down – some of the biggest ones coming in the… Read More
Dubai Lynx has named Henkel, the global manufacturing company known for some of MENA’s best known brands, as the Advertiser of the Year 2015 who will be honored at the Dubai Lynx Awards. Praising Henkel, Philip Thomas, CEO of Lions Festivals, commented, “Henkel is worthy… Read More
