As the year comes to a close, IPG Mediabrand’s media intelligence division, MAGNA Global is all set with its forecasts for the year ahead. While 2015 appears to be a positive year for most markets, the Middle East and Africa (MEA) region is slated to… Read More
The World Federation of Advertisers (WFA) is taking its annual affair, Global Marketer Week (GMW), to Morocco in its forthcoming edition, reiterating the importance of the North Africa region for global marketers. In partnership with the Association of Advertisers in Morocco (GAM), WFA has lined up some high-profiled… Read More
Publicis Groupe gave a gaming twist to its annual wishes this year, that are conveyed by its Chairman and CEO Maurice Lévy. A tradition that began as a simple recorded message from Mr Lévy to the Groupe, has since 2008, become a yearly rendezvous, rooted… Read More
Ending a nine-year old partnership with OMD, Middle East’s telecom brand, du, has roped in Starcom MediaVest Group as its media buying and planning duties, post a multiagency pitch. The mandate also includes the digital mandate for the brand for 2015. Starcom MediaVest officials have confirmed the development, reinstating du’s… Read More
Following a multiagency pitch process, personal care products company, Combe Asia Pacific, has appointed MEC as its media agency. Combe APAC is a subsidiary of Combe International that owns global brands including Just For Men and Vagisil. MEC also works with Combe in several markets in Europe and… Read More
National Bonds Corporation, the Sharia’a-compliant savings and investments company in the UAE has partnered with du, the official WiFi provider of Dubai Smart City, to utilise the landing page of it complimentary Premium WiFi that will be provided in Dubai International Financial Centre and the Global… Read More
While fireworks marked UAE National Day celebrations across the seven emirates, search giant Google partnered with the National Archives of the Emirates to bring alive the patriotic feeling of the Emiratis on its Google Homepage. The standard multi colored Google logo was replaced with the… Read More
International and local luxury brands in the Middle East celebrated the UAE National Day festivities by launching limited editions of their brands featuring the four colored flag in one way or the other. The customized products either carried the National flag or merged with the… Read More
BMW Group Middle East has retained Zenith MENA as it’s media planning and buying partner. The decision was taken after a multiagency review that had spanned over six months. Like it’s previous responsibilities, Zenith’s mandate will include consultancy in areas such as audience understanding and segmentation, content… Read More
The Effie MENA Awards, which culminated in Dubai, saw various campaigns, advertisers and agencies recognised for their measurable impact over the past one year. The Effie Awards honor marketing effectiveness and spotlight marketing ideas that contribute to a brand’s success. The sixth edition of the… Read More
