As the awards night approaches, Dubai Lynx International Festival of Creativity has released the final two shortlists. In the Creative Effectiveness category, eight entries have made it to the shortlist. These include two from Leo Burnett Beirut for the work done for Kafa and Diageo… Read More
Memac Ogilvy has a total of eight entries that have made it to PR Lynx shortlist. This includes seven from Memac Ogilvy Dubai and one from Memac Ogilvy Label Tunis. Memac Ogilvy has been shortlisted across several of its clients including Roads And Transport Authority, … Read More
Memac Ogilvy, led by the Dubai office, has secured nine shortlists in the Design category at the Dubai Lynx International Festival of Creativity, putting it on a lead over the others. J. Walter Thompson as four shortlists. Impact BBDO and Y&R Dubai have three each… Read More
The marketing, advertising and media industry in the Middle East and North Africa (MENA) region has seen its usual share of busy in 2015. As we bid adieu to 2015, The Arabian Marketer recaps the top headlines that not only stood out but also promise… Read More
The year 2015 saw Middle East and North Africa (MENA) region creating some of its best work. The campaigns not only made a mark at regional award platforms but also stood out at a global level. A quick recap of the best campaigns seen in… Read More
When it comes to advertising, it just isn’t about the great ideas but ideas that inspire and drive growth. That is where the ‘Sting Launch Campaign’ stood out and won the Grand Prix at 2015 Effie MENA Awards. Sting Energy Drink, a product of PepsiCo… Read More
The Institute of Practitioners in Advertising is launching IPA Foundation Certificate, a advertising and communication industry’s qualification, across the MENA region. The launch is being supported by a press campaign from Dubai’s Impact BBDO. The IPA’s Foundation Certificate is a qualification that arms delegates with less… Read More
The MENA region did not make a mark in the Radio & Design Lion category at this year’s Cannes Lions International Festival of Creativity. None of the agencies’ work stood out and did not manage to win any Lion. Impact BBDO Dubai had got two… Read More
Entries from five agencies from the Middle East and North Africa (MENA) region have made it to the PR Lions category at the Cannes Lions International Festival of Creativity. Leo Burnett Beirut is leading the way with its ‘Vote For Us, We’ll Vote For You’ campaign for… Read More
Continuing the point of view that was shared in the article titled ‘Finding Oz’ in the Arabian Marketer, where I wrote about our region’s journey at Cannes from failure and heartbreak to gradual redemption and eventual bliss, I’ll be sharing key insights from my experience… Read More
