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Rewind 2018: Tech Companies Lead In LinkedIn’s Most Viewed Jobs

Rewind 2018: Tech Companies Lead In LinkedIn’s Most Viewed Jobs

8 years ago by Sana MahmudAM Tech

The top 10 most popular jobs on LinkedIn received over 940,000 views in the past year, underscoring the UAE’s status as a technology hub in the Middle East. Four of the most-viewed jobs of 2018, including the two highest ranked, were at technology-related multinational corporations… Read More

Visa & Souq.com Partner For UNICEF’s ‘No Lost Generation’

Visa & Souq.com Partner For UNICEF’s ‘No Lost Generation’

8 years ago by AM News DeskDigital

Visa has launched ‘Your Child, Every Child’ campaign in collaboration with Souq.com in support of UNICEF’s ‘No Lost Generation’ initiative. The Visa Souq campaign will run during the Back to School promotion period from September 3-9, 2018. The funds will be entirely donated by Visa… Read More

Souq Acquisition Drives Up Amazon’s Brand Sentiment

Souq Acquisition Drives Up Amazon’s Brand Sentiment

9 years ago by Kiran KidwaiDigital

Amazon has achieved the biggest improvement in positive consumer brand sentiment among UAE retailers, while newly acquired Souq debuts in the country’s top five most positively perceived retail brands for 2017, according to the latest data from YouGov’s daily brand tracker, BrandIndex. Records for the… Read More

Amazon Replaces Google As Most Valuable Brand

Amazon Replaces Google As Most Valuable Brand

9 years ago by Zeba MahmudMarketing

Amazon’s aggressive stance in diversifying its services has paid off. The company has overtaken Google as the most valuable brand in the world. As per Brand Finance Global 500 2018 report, Amazon’s value has increased by 42 percent in the past year to USD 150.8… Read More

Sir Martin Sorrell’s Top Contenders To Break The Digital Duopoly

Sir Martin Sorrell’s Top Contenders To Break The Digital Duopoly

9 years ago by Zeba MahmudAdvertising

While digital media began as a land of equal opportunities, and in many ways still continues to be so, in digital advertising, much of the spending has become about two players –– Google and Facebook. As several industry reports and marketers own experiences have indicated,… Read More

Data Point: 25% Gen Z In MEA Uses Voice Command on Mobile

Data Point: 25% Gen Z In MEA Uses Voice Command on Mobile

9 years ago by Kiran KidwaiDigital

In recent weeks, Apple revealed details of its upcoming smart home speaker as well as reports that Amazon is set to extend its AI-powered device range to smart sunglasses. However, data from Global Web Index indicates that it is smartphones that are currently most popular… Read More

Rise Of Ecommerce Continues To Shape Dubai Retail: JLL

Rise Of Ecommerce Continues To Shape Dubai Retail: JLL

9 years ago by Sana MahmudDigital

The retail sector in Dubai continues to evolve and adjust to the fast pace of technological advancements. With retail brands merging both online and offline experiences, the lines between bricks and mortar and online retailers continue to blur. This trend was further highlighted in JLL,… Read More

Tech’s ‘Fearsome Five’ Dominate BrandZ Top 100 Brands 2017

Tech’s ‘Fearsome Five’ Dominate BrandZ Top 100 Brands 2017

9 years ago by Sana MahmudDigital

The technology giants Google, Apple, Microsoft, Amazon and Facebook take the top five places in the 2017 BrandZ Top 100 Most Valuable Global Brands ranking released by WPP and Kantar Millward Brown. Amazon achieved the highest dollar value growth of all brands in the Top… Read More

Data Point: Middle East Lags Behind In Ecommerce

Data Point: Middle East Lags Behind In Ecommerce

10 years ago by Kiran KidwaiDigital

Amazon hit the headlines last week when it confirmed its acquisition of SOUQ. Relative to other world regions, the Middle East’s commerce infrastructure remains less advanced, according to Global Web Index data. Around 81 percent of its internet users might be visiting online retail sites,… Read More

The Victory Of Video In 2017

The Victory Of Video In 2017

10 years ago by Kiran KidwaiDigital

When Nicola Mendelsohn, VP for Facebook in EMEA, stated last June that in five years’ time Facebook ‘will definitely be mobile and probably all be video’, some heads were turned. Is it certain that video will be the future of social? And after that, could… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.arabianmarketer.ae and monthly print magazine The Arabian Marketer.

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