A wise person once said that hindsight is 20/20. In most aspects of our life and business, this statement holds true. But when it comes to predicting future shopping trends, we have a trick up our sleeve: data. Based on the shopping activity of over… Read More
Ever since I joined the media industry in Dubai, about five to six years ago, there was a recurring conversation between entry to mid-level employees that I would hear, “three years, and move to client side”, “got to stick it out another year and I’ll… Read More
Media measurement and insights company Effective Measure has released 31 new Persona and Automotive Intender audience data segments to help advertisers improve their targeting through programmatic advertising. The new audience segments are built from audience behavior and onsite survey data collected by Effective Measure. Effective… Read More
Significant upsets in the last year, like the predicted voting outcomes for two major events – UK Brexit and US Presidential Elections, implied how among other things, the power of the people can outsmart even the most sophisticated data-driven models. Reiterating this point, Ahmed Al… Read More
Digital is mainstream. We are in the age of the geeks and the Middle East and North Africa (MENA) region, where legacy media dominates despite consumer trends, will see the change too. Glad that is out the way. That is after all the bottomline of… Read More
Digital transformation sits atop the strategic agenda for enterprises. This was reiterated in a Forbes Insights report, conducted in association with Hitachi Data Systems. In the report, titled ‘How to Win at Digital Transformation: Insights from a Global Survey of Top Executives’, over half of… Read More
After WhatsApp announced last month that it would begin sharing user data with its parent company Facebook, consumers have pronounced concerns on data collection and sharing. Although there are often many end-user benefits to such initiatives, it’s a considerable 60 percent in the Middle East and Africa… Read More
Shifting from the tactics of next-generation data analytics to converting corporate cultures to being data-first is the emerging great challenge for media companies battling for consumer and advertiser relevance, according to a recent report released by ‘The International News Media Association’ (INMA). The report… Read More
As news of Microsoft’s USD 26.2 billion acquisition of LinkedIn lit up the Twittersphere and took most tech analysts by surprise, my first reaction was “how natural?” At face value, Microsoft one of the world’s largest tech companies acquiring the world’s leading ‘social’ professional… Read More
