As online shoppers change habits, online stores have to keep evolving to stay in pace. Keeping in mind how data alliances can help retailers meet customer expectations, Criteo outlined trends that will shape up the online marketplace and the marketing industry itself in 2018. Reiterating… Read More
Marketers are transitioning from creative content produced by humans towards content produced by machines. They plan to use machines to automate the personalized delivery of creative content through online advertisements, for individual consumers. In a Criteo-commissioned IDC study, the implication for this reiterates the role… Read More
In comparison to the 94 percent increase recorded in online sales on Black Friday in 2016, in the Middle East & Africa (MEA) region, this year there was an increase of 179 percent from the October average. These numbers from Criteo further vindicate that ecommerce… Read More
Online channels are constantly changing the face of ecommerce, and the likes of mobile and social media are playing an important role in this. This is supported by a parallel access to data, where industry leaders are constantly looking at ways to put data into… Read More
Smartphones, tablets and desktops now rank equally as device-of-choice to complete transactions where multiple devices are used, according to performance marketing technology company, Criteo’s State of Cross-Device Commerce Report for the GCC. The analysis reveals insights into consumer shopping habits and forecasts predictions for cross-device… Read More
Ecommerce in the region is growing, promising the rise of an industry that has changed business dynamics in markets such as China and India. There are some trends and innovations in ecommerce and the attribution strategies that are transforming the sector globally and locally. Criteo… Read More
Notable shopping days and periods including Black Friday in the US, and Summer Sales in France, are a major trend spreading across the globe in 2016. While Cyber Monday in the US largely recognized as online shopping day, Singles Day celebrated in China was actually… Read More
Even as experts from the business, from across the globe, pay close attention to how data can generate more revenue, the examples of those who have truly understood this are few and far in between. Depending on the side of the communication and advertising business… Read More
Criteo is putting its best foot forward in the region with the appointment of Dirk Henke as its Managing Director for Emerging Markets, and the move to a new office in Dubai Media City. Mr Henke, who is relocating from Munich, will be leading the… Read More
