If you are among those who think that remove the logo, change the colors and telecom marketing would all look more or less the same, you are in good company. It was not just this premise alone, but the very question of the role that… Read More
du has launched a slew of exclusive promotions for Ramadan, across its services. The telecom operator has also released a Ramadan ad, reiterating the message of giving, in sync with the spirit of the holy month. The ad ‘Keep on Giving’ plays up the message… Read More
As social media becomes a platform accessed by a large number of audiences, especially younger, du took a closer look at the relationship between social media and its users. In 2016, the first #PostWisely campaign was launched following an interactive session where experts from different… Read More
du, from Emirates Integrated Telecommunications Company, has appointed TBWA\Raad as its new creative agency of record. It is the first time the account, which covers the planning, creation and implementation of integrated communications strategies for du across the UAE, has changed hands since its launch… Read More
After successfully launching four videos that address the negative impact of posting people’s misfortunes online and question the motives of the people behind the camera lens, telecommunications company du, continued its #PostWisely movement by kicking off an educational roadshow at American University of Sharjah recently.… Read More
Du has joined the Amazon Partner Network (APN) as an APN Consulting Partner. As such, du will be able to design, architect, build, migrate and manage customer workloads and applications on the Amazon Web Services (AWS) cloud enhancing its offerings for customers across the region.… Read More
The second installment of du’s public service announcement, themed ‘If it were your pain, would you share it?’ was unveiled with the objective to raise awareness and inspire conversations around conscientious social media usage. The campaign comprises four videos that address the negative impact of… Read More
Work from several global brands, including du, are among the winners in the Best Use of Data category of Warc’s global Media Awards 2017. The awards recognize communications planning that has made a positive impact on business results. Warc gave out nine awards – one… Read More
Content providers need to collaborate across borders and disciplines to create a stronger media and content infrastructure catering to changing global consumer habits. Martin Gaiss, the former SVP of global content at 20th Century Fox reiterated this in his address at CABSAT 2018. “We know… Read More
du and Abu Dhabi Media (ADM) have partnered to launch NatGeo Kids Abu Dhabi. Designed for children, the channel will provide a variety of educational programs, going beyond entertainment and cartoons. du is supporting this project with its direct-to-home (DTH) delivery service platform, which enables… Read More
